Logo of Dynamic Yield

Dynamic Yield

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Company health

Employee growth
14% increase in the last year
Web traffic
11% decrease in the last quarter
Financing
September 2018 - $105M

Ratings

G2
4.5/5
(156)
Glassdoor
3.8/5
(105)

Dynamic Yield description

Dynamic Yield is a personalization platform that helps businesses tailor their digital content, offers, and overall customer experience. Using algorithms, it predicts customer behavior to automatically show the most relevant product recommendations and messaging. This helps businesses boost revenue and improve customer loyalty. Dynamic Yield is highly rated, used by major brands, and designed for larger companies wanting to optimize websites, apps, and email marketing.


Who is Dynamic Yield best for

Dynamic Yield is a personalization platform that uses AI to tailor digital experiences. Ideal for medium to large eCommerce businesses, Dynamic Yield helps optimize websites, apps, and emails. Users love the excellent customer support and customization features, but some find the integration complex and performance inconsistent. Consider Dynamic Yield if you need robust personalization and A/B testing for eCommerce.

  • Best for medium to large eCommerce businesses.

  • Ideal for e-commerce, retail, consumer goods, and media & entertainment companies.


Dynamic Yield features

Supported

Dynamic Yield supports cookieless personalization, respecting user privacy.

Supported

Dynamic Yield personalizes emails based on recipient data using AI.

Supported

Dynamic Yield automates personalized messages, especially within email campaigns and follow-up communications.

Supported

Dynamic Yield personalizes messaging across the customer journey through various channels and integrations.

Supported

Dynamic Yield supports website personalization based on user data and behavior.

Supported

Dynamic Yield personalizes recommendations based on customer preferences and behavior.

Supported

Dynamic Yield leverages website visitor data like device, browser, and visit history for personalized experiences.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.5

Customer Service

Strongly positive
+1

Ease of Use

Strongly positive
+0.83

Reliability and Performance

Rather positive
+0.4

Ease of Implementation

Neutral
+0.09

Scalability

Rather positive
+0.5

Dynamic Yield reviews

We've summarised 146 Dynamic Yield reviews (Dynamic Yield G2 reviews) and summarised the main points below.

Pros of Dynamic Yield
  • Excellent and responsive customer support, along with proactive Customer Success Managers.
  • Highly customizable platform with robust personalization and A/B testing features.
  • User-friendly interface for creating and managing campaigns.
  • Broad range of targeting options and flexible audience segmentation capabilities.
  • Valuable pre-built templates for quick implementation of common use cases.
Cons of Dynamic Yield
  • Integration can be complex and more involved than anticipated.
  • Performance issues and slow response times can occur, impacting page load.
  • Campaign performance reporting needs improvement, lacking advanced features and customizability.
  • Limited out-of-the-box templates require coding for extensive customization.
  • Product feed management can be challenging, especially with diverse product attributes and multiple languages.

Dynamic Yield pricing

The commentary is based on 9 reviews from Dynamic Yield G2 reviews.

Dynamic Yield's pricing is generally considered high, but many reviewers feel it's justified by the value received. Users highlight its cost-effectiveness compared to competitors, especially at scale, and emphasize the excellent customer support and readily available templates that facilitate quick implementation and a high ROI.

Users sentiment

Rather positive
+0.5

Dynamic Yield alternatives

  • Logo of Convert Experiences
    Convert Experiences
    A/B test and personalize websites to boost conversions.
    Read more
  • Logo of Bloomreach
    Bloomreach
    Personalizes websites and boosts conversions with AI.
    Read more
  • Logo of Bound
    Bound
    Personalize website content for higher engagement and conversions.
    Read more
  • Logo of Optimove
    Optimove
    Personalizes customer marketing, boosting lifetime value with AI.
    Read more
  • Logo of Insider
    Insider
    Personalizes customer journeys across channels with AI-powered insights.
    Read more
  • Logo of Marigold Engage
    Marigold Engage
    Build lasting customer relationships with personalized messaging.
    Read more

Dynamic Yield FAQ

  • What is Dynamic Yield and what does Dynamic Yield do?

    Dynamic Yield is a personalization platform using AI-powered algorithms to predict customer behavior and deliver tailored content, offers, and experiences across digital channels. It helps businesses increase revenue and customer loyalty through personalized recommendations, messaging, and optimized website, app, and email interactions. Dynamic Yield is well-regarded, suited for larger companies, and offers robust A/B testing capabilities.

  • How does Dynamic Yield integrate with other tools?

    Dynamic Yield integrates with various platforms, including CRM, DMP, ESP, and web analytics tools. It offers pre-built integrations with popular tools and APIs for custom integrations, enabling seamless data flow and personalized experiences across channels. This allows for robust data collection and utilization.

  • What the main competitors of Dynamic Yield?

    Dynamic Yield's top competitors include Bloomreach, HubSpot Marketing Hub, and ActiveCampaign. These platforms offer similar personalization and marketing automation features, catering to businesses seeking to enhance customer experience and optimize marketing campaigns. Other alternatives like Mailchimp, eSputnik, and Zendesk also provide overlapping functionalities.

  • Is Dynamic Yield legit?

    Dynamic Yield is a legitimate personalization platform used by major brands. It's known for its robust features and excellent customer support. However, some users have reported complex integration and occasional performance issues. So, Dynamic Yield is safe and reliable, but consider these potential challenges.

  • How much does Dynamic Yield cost?

    Dynamic Yield doesn't publicly disclose pricing information. Contact their sales team to obtain a customized quote based on your specific needs and to determine if Dynamic Yield is worth the investment for your business.

  • Is Dynamic Yield customer service good?

    Dynamic Yield's customer service is consistently praised in reviews. Users highlight the exceptional support from knowledgeable and responsive representatives, especially their Customer Success Managers, who provide proactive assistance, strategic guidance, and helpful resources. This personalized approach fosters strong partnerships and contributes significantly to user success with the platform.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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