Logo of Marigold Engage

Marigold Engage

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Last updated on

Company health

Employee growth
1% increase in the last year
Web traffic
26% decrease in the last quarter
Financing
January 2019 - $410M

Ratings

G2
4.1/5
(34)
Capterra
4.6/5
(15)
Glassdoor
3.1/5
(13)

Marigold Engage description

Marigold Engage is a marketing platform designed to help businesses build stronger customer relationships. It offers tools for understanding customer behavior, personalizing messaging across multiple channels, and creating loyalty programs. Marigold Engage is suited for mid-size to enterprise-level businesses and focuses on industries like retail, travel, and finance. It aims to provide a comprehensive solution for acquiring, engaging, and retaining customers, ultimately driving growth through long-term customer relationships.


What companies are using Marigold Engage?

Alliant Credit Union is using Marigold Engage
Alliant Credit Union
Zapier is used by Alliant Credit Union.

Who is Marigold Engage best for

Marigold Engage is a robust marketing platform designed to elevate customer relationships. Users praise its powerful email marketing tools, personalization features, and excellent customer service. However, some find template creation difficult and experience occasional system crashes. Best for mid-size to large companies in retail, hospitality, or media, seeking a comprehensive solution to acquire and retain customers.

  • Best fit for mid-size to enterprise-level businesses.

  • Ideal for retail, hospitality, marketing, and media companies.


Marigold Engage features

Supported

Marigold Engage offers personalized email and SMS messages based on customer data, AI, and machine learning.

Supported

Marigold Engage supports multi-channel campaigns, including SMS and other channels.

Supported

Marigold Engage supports personalized SMS campaigns based on customer data, including preferences, purchase history, and behavior.

Supported

Marigold Engage offers personalized messaging across email, SMS, mobile, and web channels.

Supported

Marigold Engage personalizes emails based on customer behavior, preferences, and AI recommendations.


Marigold Engage reviews

We've summarised 49 Marigold Engage reviews (Marigold Engage Capterra reviews and Marigold Engage G2 reviews) and summarised the main points below.

Pros of Marigold Engage
  • Powerful and customizable platform for email marketing, offering advanced statistics and reporting.
  • Excellent customer service and responsive support team, praised for their helpfulness and expertise.
  • Efficient and reliable email delivery, capable of sending large volumes quickly.
  • User-friendly interface for data import and segmentation, consistent across modules.
  • Flexible data model and open API, allowing seamless integration with other systems and extensive customization.
  • Robust A/B testing features for email campaign optimization.
  • Effective lifecycle marketing capabilities, including personalized journeys and automation.
  • Real-time transactional email support and trigger emails.
  • Detailed log files for easy data import back into internal systems.
  • Competitive pricing and adaptable to budgets of various company sizes.
Cons of Marigold Engage
  • Difficult template creation, especially in the editor, leading users to rely on simpler Express templates.
  • Limited segmentation features for complex exclusions, like preventing invalid domains from future campaigns.
  • Occasional system crashes, especially offline, potentially leading to data loss.
  • Requires a small .exe component, posing challenges for Mac users.
  • Slow loading times and performance issues when multitasking.
  • Dynamic content creation is time-consuming and complex, often requiring additional tools and expertise.
  • Reporting features require multiple clicks and lack clarity for quick understanding.
  • Some features, like drag-and-drop, have functional limitations and require SQL coding workarounds.
  • Initial setup can be challenging and demands technical expertise.
  • Limited offline functionality and dependence on a stable internet connection.

Marigold Engage alternatives

  • Logo of Attentive
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    Personalized texts and emails for deeper customer relationships.
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  • Logo of Bluecore
    Bluecore
    Personalized retail marketing automation for increased customer lifetime value.
    Read more
  • Logo of Alpine IQ
    Alpine IQ
    Customer data platform for cannabis retailers. Builds loyalty, automates marketing.
    Read more
  • Logo of Optimove
    Optimove
    Personalizes customer marketing, boosting lifetime value with AI.
    Read more
  • Logo of Iterable
    Iterable
    Cross-channel marketing platform. Personalized, automated campaigns. Data-driven.
    Read more
  • Logo of theMarketer
    theMarketer
    Grow customer relationships with personalized emails and loyalty programs.
    Read more

Marigold Engage FAQ

  • What is Marigold Engage and what does Marigold Engage do?

    Marigold Engage is a marketing platform that empowers businesses to cultivate stronger customer relationships. It provides tools for analyzing customer behavior, personalizing messaging across various channels like email and SMS, and implementing loyalty programs to boost customer retention and drive growth.

  • How does Marigold Engage integrate with other tools?

    Marigold Engage offers flexible data models and an open API for seamless integration with other systems. It facilitates real-time transactional emails, and detailed log files allow easy data imports back into internal systems. This allows for extensive customization and connection with your existing tools.

  • What the main competitors of Marigold Engage?

    Alternatives to Marigold Engage include Emma by Marigold, a similar email and SMS marketing platform. Other competitors are Gameball (loyalty programs), and Unbounce (landing pages and conversion optimization). For fashion, luxury, and beauty industries, Launchmetrics is a comparable option.

  • Is Marigold Engage legit?

    Marigold Engage is a legitimate marketing platform. User reviews highlight its robust email marketing features and excellent customer service. However, some users find template creation difficult and experience occasional system crashes. Consider these factors when evaluating if Marigold Engage is safe and right for your business.

  • How much does Marigold Engage cost?

    Marigold Engage does not publicly disclose pricing information. Contact their sales team to obtain a customized quote based on your specific business needs and requirements.

  • Is Marigold Engage customer service good?

    Marigold Engage's customer service receives positive feedback. Users highlight the knowledgeable and responsive support team, readily available through various channels. While some implementation challenges are noted, the overall sentiment towards customer service is favorable.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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