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Dynata Product Suite

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Company health

Employee growth
8% increase in the last year
Web traffic
11% decrease in the last quarter
Financing
February 2024 - $32M

Ratings

G2
4.3/5
(27)

Dynata Product Suite description

Dynata Product Suite is a market research platform that helps mid-sized and large companies gather and analyze customer feedback. It offers access to a vast pool of over 70 million global consumers for surveys. You can use Dynata to run your own surveys, analyze the data, and generate insights to make informed decisions about your products and marketing. Dynata stands out for its focus on data quality and global reach, making it a trusted choice for businesses seeking reliable consumer insights.


What companies are using Dynata Product Suite?

The Wall Street Journal is using Dynata Product Suite
The Wall Street Journal
Meta is using Dynata Product Suite
Meta
McKinsey.org is using Dynata Product Suite
McKinsey.org
GOogle is using Dynata Product Suite
GOogle
Starbucks is using Dynata Product Suite
Starbucks
Procter & Gamble India is using Dynata Product Suite
Procter & Gamble India
Zapier is used by The Wall Street Journal, Meta, McKinsey.org, GOogle, Starbucks, Procter & Gamble India.

Who is Dynata Product Suite best for

We find that Dynata Product Suite is a strong choice for mid-sized and large businesses in consumer goods, e-commerce, and retail. It's particularly useful for those wanting to gather and analyze customer feedback. Users appreciate its user-friendly interface and real-time data collection. Keep in mind the limited customization options and data analysis features that some users have mentioned, though!

  • Great for mid-sized (101-1000 employees) to large enterprises (1001+ employees) seeking customer feedback.

  • Fits businesses across all industries seeking to gather and analyze customer feedback effectively.


Dynata Product Suite features

Supported

DIY Audience Access: DIY, Programmatic and service-based access to Dynata’s B2C and B2B audiences (i.e. sample). This allows users to find their target audience using a self-service platform, programmatic access or through managed services.

Supported

DIY Survey Authoring: DIY survey authoring on the Dynata Insights Platform, as well as survey programming and hosting on all industry standard platforms, to address the spectrum of agile to complex use cases. This feature allows users to create and deploy surveys using a variety of tools and platforms.

Supported

DIY Data Analysis: DIY data analysis, charting and visualization platform, as well as data processing, data file delivery, and real-time dashboard delivery. This allows users to analyze their data and create visualizations using a self-service platform.

Supported

Centralized insights platform: Centralize Dynata and 3rd-party information and insights, making them searchable, shareable and dynamically delivered across the enterprise on Dynata’s platform. This platform allow to publish and share insights across the enterprise

Supported

Audience Discovery: Generate in-depth understanding of audiences for marketers by connecting survey data to a range of CRM and 3rd party data sources. Connecting survey data to a range of CRM and 3rd party data sources

Supported

Creative Testing: Measure the efficacy of creative on target audiences through industry leading methodologies.

Supported

Audience and Campaign Activation: Custom and syndicated audiences generated via Dynata’s first party data and a client’s custom research, scaled on Dynata’s platform that are onboarded to virtually all DSPs and Social Platforms.

Supported

Advertising Effectiveness: Measure campaign effectiveness across channels and devices, providing a holistic view of advertising performance.


Dynata Product Suite reviews

We've summarised 27 Dynata Product Suite reviews (Dynata Product Suite G2 reviews) and summarised the main points below.

Pros of Dynata Product Suite
  • User-friendly interface for creating and managing surveys.
  • Easy to distribute surveys via email and SMS.
  • Real-time data collection and reporting.
  • Good customer support.
  • Cost-effective solution for market research.
Cons of Dynata Product Suite
  • Limited customization options for surveys.
  • Open-ended questions have word limits and only support alphabet characters.
  • Surveys sent via email are sometimes marked as spam.
  • Limited data analysis features within the platform.

Dynata Product Suite pricing

The commentary is based on 4 reviews from Dynata Product Suite G2 reviews.

We find that Dynata Product Suite is generally considered expensive, especially for B2B audiences. Some users mention lower payouts compared to other survey platforms. However, its value lies in providing reliable data and comprehensive research capabilities.

See the Dynata Product Suite pricing page.


Dynata Product Suite alternatives

  • Logo of SurveyMonkey
    SurveyMonkey
    Create and send surveys, analyze results, gather valuable feedback.
    Read more
  • Logo of Qualtrics CoreXM
    Qualtrics CoreXM
    Powerful surveys and analyses for actionable insights.
    Read more
  • Logo of User Interviews
    User Interviews
    Connect with your target users for fast, quality research insights.
    Read more
  • Logo of QuestionPro
    QuestionPro
    Create and analyze surveys effortlessly, gain valuable insights.
    Read more
  • Logo of InsightHub
    InsightHub
    Unify customer data, analyze feedback, and improve decisions.
    Read more
  • Logo of GWI
    GWI
    Understand audiences, markets, and trends with global consumer insights.
    Read more

Dynata Product Suite FAQ

  • What is Dynata Product Suite and what does Dynata Product Suite do?

    Dynata Product Suite is a market research platform helping businesses gather customer feedback. It offers access to over 70 million consumers globally for surveys, allowing you to analyze data and generate insights for informed decisions. We find that Dynata's focus on data quality and global reach makes it a reliable choice.

  • How does Dynata Product Suite integrate with other tools?

    Dynata Product Suite offers integrations with various CRM and third-party data sources, allowing you to connect survey data for a deeper understanding of your audience. It also integrates with all major DSPs and social platforms for campaign activation. We find this level of integration impressive.

  • What the main competitors of Dynata Product Suite?

    Dynata's main competitors include SurveyMonkey, Qualtrics CoreXM, User Interviews, QuestionPro, InsightHub, and GWI. These platforms offer similar market research and survey capabilities, catering to various business needs and budgets.

  • Is Dynata Product Suite legit?

    Dynata Product Suite is a legitimate market research platform. It receives positive reviews for its user-friendly interface and global reach. However, some users mention limitations in survey customization and data analysis features. We find it's worth considering if its strengths align with your specific research needs.

  • How much does Dynata Product Suite cost?

    I'm sorry, but pricing information for the Dynata Product Suite is not available at this time. For the most accurate pricing details, it's always recommended to contact Dynata directly.

  • Is Dynata Product Suite customer service good?

    We find that Dynata's customer support receives mixed reviews. While some users praise the helpful and responsive support team, others have experienced slow or unhelpful interactions. Some users even mention minimal support resources.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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