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eTrigue

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Company health

Employee growth
22% increase in the last year
Web traffic
4% increase in the last quarter

Ratings

G2
4.3/5
(45)
TrustPilot
3.7/5
(1)

eTrigue description

eTrigue is a partner marketing platform designed for mid-sized and larger companies, particularly those with existing channel partner programs. They help businesses run and automate marketing campaigns through those partners, generating leads and increasing sales. eTrigue provides a dedicated platform, a team of marketing experts, and real-time lead tracking and reporting. Their focus is on making partner marketing "frictionless" so companies can see faster results and a higher return on investment.


What companies are using eTrigue?

NetApp is using eTrigue
NetApp
Cognizant is using eTrigue
Cognizant
Shopify is using eTrigue
Shopify
GOogle is using eTrigue
GOogle
NVIDIA is using eTrigue
NVIDIA
MicrOsoft is using eTrigue
MicrOsoft
Nutanix is using eTrigue
Nutanix
Palo Alto Networks is using eTrigue
Palo Alto Networks
WatchGuard Technologies is using eTrigue
WatchGuard Technologies
SAP is using eTrigue
SAP
Zapier is used by NetApp, Cognizant, Shopify, GOogle, NVIDIA, MicrOsoft, Nutanix, Palo Alto Networks, WatchGuard Technologies, SAP.

Who is eTrigue best for

We find eTrigue well-suited for companies seeking to streamline their B2B marketing through channel partners. Users appreciate the intuitive interface and fast setup. eTrigue shines in managing complex data and multi-channel campaigns, although some find CRM integration challenging.

  • For mid-sized and larger companies seeking to streamline B2B marketing efforts via existing channel partner programs.

  • Great for marketing and advertising industries, particularly those leveraging partner programs to enhance marketing reach and lead generation.


eTrigue features

Supported

Campaign Launch Control: Launch campaigns based on your timeframe. This feature allows businesses to control the timing and scheduling of their marketing campaigns, ensuring that they align with their overall marketing strategy and goals.

Supported

Program Scalability: Scale your program to 100's of partners. This feature enables businesses to expand their marketing reach and impact by easily scaling their campaigns to a large number of partners.

Supported

Real-Time Tracking and Accountability: Real-time leads and sales accountability. This feature provides businesses with up-to-the-minute insights into their lead generation and sales performance, allowing them to track the effectiveness of their campaigns and make data-driven adjustments.

Supported

Partner Marketing Enablement: eTrigue makes it easier for partners to market your products and solutions. This indicates a focus on streamlining the marketing efforts of partners, likely through automated tools and resources.

Supported

Complex Data Management: eTrigue is praised for its ability to manage data sharing and marketing automation for complex organizations with multiple stakeholders. This feature highlights eTrigue's proficiency in handling complex organizational structures and data management requirements.

Supported

Multi-Channel Pattern Support: The platform supports multiple channel patterns, which means it is adaptable to different marketing strategies and distribution methods.

Supported

DemandCenter Marketing Automation: eTrigue's DemandCenter Marketing Automation helps identify and convert hot leads and close more sales. It allows for the creation, execution, and tracking of multi-channel targeted marketing campaigns without requiring dedicated IT integration.


eTrigue reviews

We've summarised 46 eTrigue reviews (eTrigue TrustPilot reviews and eTrigue G2 reviews) and summarised the main points below.

Pros of eTrigue
  • Easy-to-use and intuitive interface.
  • Fast implementation and campaign setup.
  • Excellent and responsive customer support.
  • Real-time lead alerts and tracking.
  • Cost-effective, especially for small-midsize businesses.
Cons of eTrigue
  • Difficult CRM integration.
  • Limited customization for emails.
  • Complex prospect uploading and tagging process.
  • Occasional alert issues (too many or none).
  • Lacks advanced features of high-end tools.

eTrigue pricing

The commentary is based on 1 reviews from eTrigue G2 reviews.

We find eTrigue's pricing to be reasonable, especially considering the robust features and included support. It offers good value compared to other solutions with similar capabilities for complex marketing automation.

See the eTrigue pricing page.


eTrigue alternatives

  • Logo of StructuredWeb
    StructuredWeb
    Empowers tech giants to automate and scale channel marketing.
    Read more
  • Logo of Partnerhub®
    Partnerhub®
    Streamlines partnerships, boosts go-to-market efficiency, and scales revenue.
    Read more
  • Logo of Everflow
    Everflow
    Partner marketing platform: track, measure, and optimize every campaign.
    Read more
  • Logo of Kiflo PRM
    Kiflo PRM
    Streamlines partner programs, boosts engagement, and drives revenue growth.
    Read more
  • Logo of ZINFI
    ZINFI
    Unified partner relationship management automating growth.
    Read more
  • Logo of Reveal
    Reveal
    Find, track, and close deals faster with powerful partnership insights.
    Read more

eTrigue FAQ

  • What is eTrigue and what does eTrigue do?

    eTrigue is a partner marketing platform that helps mid-sized and larger companies automate and scale their marketing campaigns through their channel partners. We find that it provides real-time lead tracking, reporting, and a team of marketing experts to help optimize campaigns, boost sales, and improve ROI.

  • How does eTrigue integrate with other tools?

    eTrigue's DemandCenter facilitates integration with CRM and marketing automation systems, though some users have reported difficulties with CRM integration. There's no specific information available regarding integrations with other tools. For detailed integration capabilities, it's best to contact eTrigue directly.

  • What the main competitors of eTrigue?

    We find that eTrigue's main competitors include PartnerStack, Channeltivity, Impartner, and Allbound. These platforms offer similar partner relationship management (PRM) and marketing automation functionalities.

  • Is eTrigue legit?

    Yes, eTrigue is a legitimate partner marketing platform. We find that users praise its ease of use, fast implementation, and excellent customer support. However, be aware of potential CRM integration challenges and limited email customization.

  • How much does eTrigue cost?

    eTrigue does not publicly share pricing details. To get pricing information, you'll need to contact their sales team directly by phone or through their website's contact form.

  • Is eTrigue customer service good?

    We find that eTrigue's customer service is highly regarded. Users consistently praise the support team's responsiveness, helpfulness, and expertise. They are readily available to assist with questions and provide timely solutions.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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