Logo of Ezoic

Ezoic

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
23% decrease in the last year
Web traffic
14% decrease in the last quarter
Financing
May 2019 - $39M

Ratings

G2
4.0/5
(15)
Capterra
4.4/5
(13)
TrustPilot
3.4/5
(40)
Glassdoor
3.1/5
(108)

Ezoic description

Ezoic helps website owners make more money from advertising. Using artificial intelligence, it tests different ad placements and layouts to find what works best for each individual visitor. This means your website shows ads in a way that is less disruptive while also earning you more revenue. Ezoic works with major ad partners like Google, ensuring you have access to a large pool of advertisers.


Who is Ezoic best for

Ezoic helps website owners maximize ad revenue using AI. Ideal for small to medium businesses, Ezoic optimizes ad placements and layouts for higher earnings. Users praise the increased revenue and onboarding support but dislike the inflexible contracts and support issues. If you're seeking higher ad revenue, Ezoic might be a good fit, but be prepared for potential integration challenges.

  • Best for small to medium businesses (1-1000 employees), offering significant revenue growth potential.

  • Ideal for content-rich websites across various industries, especially online publishers and media outlets.


Ezoic features

Supported

Ezoic uses AI to test different ad placements and layouts, finding the most effective combinations for each visitor.

Supported

Ezoic works with various ad networks, including Google Ad Manager, to ensure access to a wide range of advertisers.

Supported

Ezoic's machine learning algorithms predict which ads will resonate best with each individual visitor, maximizing click-through rates and revenue.

Supported

Ezoic provides a range of ad formats and placement options, allowing for tailored ad experiences that enhance user engagement and revenue generation.

Supported

Ezoic connects publishers with premium ad partners, unlocking access to high-value campaigns and maximizing revenue opportunities.

Supported

Ezoic seamlessly integrates with Google Ad Manager, streamlining ad operations and simplifying campaign management.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Customer Service

Strongly negative
-1

Reliability and Performance

Strongly negative
-1

Ezoic reviews

We've summarised 68 Ezoic reviews (Ezoic TrustPilot reviews, Ezoic Capterra reviews and Ezoic G2 reviews) and summarised the main points below.

Pros of Ezoic
  • Increased ad revenue compared to AdSense, especially for smaller websites.
  • Helpful and responsive onboarding specialists provide initial support.
  • No minimum traffic requirements, accessible to smaller publishers.
  • AI-powered ad placement optimization aims to maximize earnings.
  • Provides a range of tools for monetization, analytics, and site speed optimization.
Cons of Ezoic
  • DNS changes disrupt existing records and website functionality.
  • Forced integration with Ezoic's ecosystem, requiring switching CDN and caching solutions.
  • Aggressive and inflexible contract terms, especially with Premium service.
  • Slow and unhelpful customer support, often relying on ineffective AI bots and community forums.
  • Spammy and intrusive ads negatively impact user experience and website speed.

Ezoic pricing

The commentary is based on 19 reviews from Ezoic Capterra reviews, Ezoic G2 reviews and Ezoic TrustPilot reviews.

Ezoic's premium pricing model receives mixed reviews. Some users find it worthwhile with a positive ROI, while others consider it expensive, especially with the lock-in contract. Some express frustration with the pay-to-play nature of premium ads. Free alternatives are available, but the premium level promises better ad performance and revenue.

Users sentiment

Strongly negative
-1

See the Ezoic pricing page.


Ezoic alternatives

  • Logo of Adpushup
    Adpushup
    Boosts ad revenue through testing, optimization, and smart placements.
    Read more
  • Logo of AdSense
    AdSense
    Monetize your website with targeted ads relevant to your content.
    Read more
  • Logo of Adblade for Publishers
    Adblade for Publishers
    Native ads that look like content, boosting website revenue.
    Read more
  • Logo of Publift
    Publift
    Boosts website ad revenue with smart placement and optimization.
    Read more
  • Logo of Adsterra Network
    Adsterra Network
    Monetize websites and apps with high-paying ads.
    Read more
  • Logo of Topsort
    Topsort
    Monetize your website or app with sponsored listings.
    Read more

Ezoic FAQ

  • What is Ezoic and what does Ezoic do?

    Ezoic is an AI-powered platform designed to increase website ad revenue. It optimizes ad placements and layouts, testing different combinations to maximize earnings for each visitor. Ezoic integrates with various ad networks, including Google Ad Manager, and offers tools for monetization and site speed optimization.

  • How does Ezoic integrate with other tools?

    Ezoic integrates with Google Ad Manager, simplifying ad operations and campaign management. It also works with various other ad networks to provide access to a wide range of advertisers, maximizing potential revenue. However, users have reported that Ezoic pushes for integration with its own ecosystem, requiring switching CDN and caching solutions.

  • What the main competitors of Ezoic?

    Top Ezoic competitors include Google Ad Manager, AdPushup, and Basis. These platforms offer similar ad optimization and management features, providing alternatives for publishers seeking to maximize their ad revenue. Google AdSense is another strong competitor, particularly for smaller websites.

  • Is Ezoic legit?

    Ezoic is a legitimate platform designed to increase website ad revenue using AI. However, user reviews reveal mixed experiences. While some praise its revenue-boosting capabilities, others cite aggressive contracts and poor customer service as significant drawbacks. Consider these factors when evaluating Ezoic's safety and suitability for your needs.

  • How much does Ezoic cost?

    Ezoic offers a free "Leap" plan. Information on Ezoic Pro pricing is not publicly available; you must contact them for a customized quote. Therefore, determining if Ezoic is worth it depends on your specific needs and the pricing they offer.

  • Is Ezoic customer service good?

    Ezoic's customer service receives mixed reviews. While some users praise the helpful onboarding specialists, many others express frustration with slow, unhelpful support, reliance on AI bots, and difficulty reaching live agents for technical issues. Several users report unresponsive support after the initial onboarding phase.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

NEW: Introducing Gralio Screen Buddy

An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.

For Individuals
Streamline your daily tasks, get helpful AI tips, and find the right tools for your workflow.
For Businesses
See how your team really works, uncover automation opportunities, and get software recommendations tailored to your processes.