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Kayzen description
Kayzen is a software platform designed for mobile advertising. It allows companies to manage their own programmatic advertising campaigns for user acquisition and retargeting, rather than outsourcing to agencies. Kayzen emphasizes transparency, giving users detailed data and control over their campaigns. This data-driven approach aims to improve performance and maximize return on ad spend. It is particularly beneficial for app developers, agencies, and media buyers.
Who is Kayzen best for
Kayzen is a self-service mobile advertising platform ideal for app developers, agencies, and media buyers seeking greater control and transparency over their programmatic campaigns. It offers automated optimization, retargeting, and dynamic bid adjustments. Kayzen's pricing includes Starter, Pro, and Enterprise plans.
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Best for medium-sized businesses.
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No industry fit data available.
Kayzen features
Supported Kayzen uses algorithms to analyze ad data and optimize campaigns, maximizing budget effectiveness. |
Supported Kayzen supports retargeting users based on previous interactions. |
Supported Kayzen dynamically adjusts bids and targets audiences based on real-time performance data. |
Supported Kayzen supports programmatic advertising via RTB, PMP, and Preferred Deals. |
Kayzen pricing
The commentary is based on 2 reviews from Kayzen G2 reviews.
Kayzen offers competitive pricing based on CPM, eliminating individual network license fees. While CPI campaigns require external payment tracking, users generally find the pricing model advantageous for mobile programmatic advertising and retargeting.
See the Kayzen pricing page.
Includes retargeting & re-engagement, creative testing, chat support, creatives - video, image, native, analytics - customizable dashboard & reporting, log level data access, audiences - advanced audience ingestion, creation and segmentation, user-acquisition, advanced inventory discovery, HTML.
Includes all Starter Plan features plus ongoing training sessions, dedicated video call & email support, creatives - HTML, algorithms - CPI, CPA goals, bid shading, creative rotation, audiences - curated 3rd party audiences, user-acquisition, advanced inventory discovery, BYOA - bring your own algorithm, BYOS - bring your own supply.
Includes all Pro Plan features plus BYOA - bring your own algorithm, BYOS - bring your own supply, advanced user roles & rights management, white-label and advanced configurations, QBR meetup and additional free counseling.
Kayzen alternatives
Kayzen FAQ
Kayzen is a self-service mobile advertising platform specializing in programmatic advertising for user acquisition and retargeting. It offers data transparency and control, empowering app developers, agencies, and media buyers to optimize campaigns and maximize ROI through features like automated ad optimization and dynamic bid adjustments.
What is Kayzen and what does Kayzen do?
Kayzen is a self-service mobile advertising platform specializing in programmatic advertising for user acquisition and retargeting. It offers data transparency and control, empowering app developers, agencies, and media buyers to optimize campaigns and maximize ROI through features like automated ad optimization and dynamic bid adjustments.
Kayzen integrates with major ad exchanges and DSPs for programmatic advertising. It also offers data integrations to enhance targeting and measurement capabilities. More specific integration details are not readily available.
How does Kayzen integrate with other tools?
Kayzen integrates with major ad exchanges and DSPs for programmatic advertising. It also offers data integrations to enhance targeting and measurement capabilities. More specific integration details are not readily available.
Kayzen's top competitors include Google Ads, Simpli.fi, and Google Ad Manager. These platforms offer similar programmatic advertising capabilities, targeting options, and performance tracking tools. Other alternatives such as Adserver.Online, AppDiscovery, and Kartapult cater to various advertising needs and business sizes.
What the main competitors of Kayzen?
Kayzen's top competitors include Google Ads, Simpli.fi, and Google Ad Manager. These platforms offer similar programmatic advertising capabilities, targeting options, and performance tracking tools. Other alternatives such as Adserver.Online, AppDiscovery, and Kartapult cater to various advertising needs and business sizes.
Yes, Kayzen is a legitimate self-service mobile advertising platform. It's generally considered safe and reliable for programmatic advertising, offering transparency and control over campaigns. Reviews on Glassdoor give it an average rating of 4.3 out of 5.
Is Kayzen legit?
Yes, Kayzen is a legitimate self-service mobile advertising platform. It's generally considered safe and reliable for programmatic advertising, offering transparency and control over campaigns. Reviews on Glassdoor give it an average rating of 4.3 out of 5.
Kayzen's pricing includes the Starter plan at $1,000, the Pro plan at $4,500, and the Enterprise plan at $15,000. Is Kayzen worth it? Consider their features for retargeting, user acquisition, and other programmatic advertising needs when evaluating the cost. Custom plans are available.
How much does Kayzen cost?
Kayzen's pricing includes the Starter plan at $1,000, the Pro plan at $4,500, and the Enterprise plan at $15,000. Is Kayzen worth it? Consider their features for retargeting, user acquisition, and other programmatic advertising needs when evaluating the cost. Custom plans are available.
There is no information available about Kayzen's customer service.
Is Kayzen customer service good?
There is no information available about Kayzen's customer service.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.