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LayerFive

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Last updated on

Company health

Employee growth
9% increase in the last year
Web traffic
17% increase in the last quarter

Ratings

G2
4.8/5
(3)

LayerFive description

LayerFive helps businesses understand their customers better by connecting data from different sources. This allows companies to see a complete picture of their customers' journeys, from first website visit to purchase. With these insights, LayerFive helps businesses target the right customers with the right messages, improving marketing results and increasing sales. LayerFive focuses on protecting customer privacy and complies with data regulations. They offer solutions for various business sizes and industries.


Who is LayerFive best for

LayerFive is a marketing data platform that helps businesses understand their customers better. By connecting data from various sources, LayerFive provides a complete view of the customer journey. This enables businesses to improve their marketing ROI through targeted messaging and better customer understanding. LayerFive offers solutions for businesses of all sizes.

  • Best for small to large businesses (1-1000+ employees) seeking improved marketing ROI.

  • Ideal for e-commerce and marketing/advertising companies.


LayerFive features

Supported

LayerFive connects data from different sources to provide a complete picture of the customer journey.

Supported

LayerFive's multi-touch attribution reveals the impact of every marketing dollar.

Supported

LayerFive uses privacy-compliant identity resolution to recognize more visitors and improve targeting.

Supported

LayerFive's predictive scoring helps identify qualified prospects.

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LayerFive offers comprehensive visitor journey data for deeper insights.

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LayerFive integrates with tools like Marketo and Salesforce to enrich sales conversations.


LayerFive pricing

The commentary is based on 2 reviews from LayerFive G2 reviews.

LayerFive's pricing information is not available in the reviews. However, users mention its value in saving wasted ad spend and providing deeper market insights to understand customer expectations and improve marketing ROI. Contact LayerFive directly for pricing details.

See the LayerFive pricing page.

  • LayerFive has a free plan.

  • LayerFive has a free trial.

Shopify Plan
$129/month per $1M revenue

Marketing Data Platform for Shopify, includes features like Meta Conversion API integration, L5 First-Party Pixel, attribute across paid, owned and earned media, attribute media impressions with view-through attribution, customer 360 View with journey analytics, unlimited segmentation and custom audiencs with real-time audience integrations into Meta and Klaviyo, API access to integrate data with your data warehouse, 12 months of full data retention, Integrations with all major ad and marketing platforms.

B2B Plan
Custom

Marketing Data Platform for B2B, includes all the features available to e-commerce customers, plus 90-day low-cost pilot with no annual agreement until the value is proven, ability to track form fills, downloads, and any custom conversions, integrations with key CRM platforms (e.g., Marketo, Salesforce), conversion tracking setup, visitor and company recognition (out-of-the-box integration with Clearbit), visitor and Lead scoring based on fit, intent, recency, and engagement, custom implementation and integrations support.

Marketing Data Services
Custom

Marketing Data Services, augment your team with the best marketing data analysts, and data scientists. Services include: LayerFive implementation and custom integrations, marketing data pipeline setup and maintenance, marketing data warehouse setup and maintenance, including Snowflake, Databricks, CDPs, etc, marketing dashboard creation and maintenance using BI tools, e.g., PowerBI, Tableau, Looker(Google Studio), build and manage data integrations, audience creation and management, attribution modeling, cohort analysis, marketing mix modeling, Google tag manager implementation.


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LayerFive FAQ

  • What is LayerFive and what does LayerFive do?

    LayerFive is a marketing data platform that helps businesses understand their customers better. By connecting data from various sources, LayerFive provides a unified view of the customer journey. This enables businesses to improve marketing ROI through targeted messaging and personalized experiences. They offer solutions for businesses of all sizes, especially in e-commerce and marketing/advertising.

  • How does LayerFive integrate with other tools?

    LayerFive integrates with CRM and marketing platforms, including Marketo and Salesforce, to enhance sales conversations with enriched customer data. This integration allows for a more comprehensive view of the customer journey.

  • What the main competitors of LayerFive?

    Top alternatives to LayerFive include SAP Customer Data Platform, Informatica Master Data Management, and Mailchimp. These platforms offer similar features such as data integration, customer journey analytics, and marketing automation. Consider these alternatives if you are looking for different pricing models or specialized functionalities.

  • Is LayerFive legit?

    LayerFive appears legitimate, boasting a 4.8/5 rating on G2 and positive website traffic and employee growth. For businesses seeking improved marketing ROI through better customer understanding, LayerFive offers data integration and multi-touch attribution features to achieve this goal.

  • How much does LayerFive cost?

    LayerFive's Shopify plan is priced at $129/month per $1M in revenue. Their B2B plan and Marketing Data Services are custom priced. Contact LayerFive for specific B2B and service pricing details. A free trial and free plan are also available.

  • Is LayerFive customer service good?

    There is no information available about LayerFive's customer service. However, they have an overall rating of 4.8 out of 5 stars based on three reviews, which may suggest positive customer experiences.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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