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Oracle Infinity

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Company health

Employee growth
5% increase in the last year
Web traffic
7% decrease in the last quarter

Ratings

G2
4.3/5
(28)
Glassdoor
3.8/5
(55086)

Oracle Infinity description

Oracle Infinity is a digital analytics platform designed for large businesses. It tracks customer behavior on websites and mobile apps to understand what customers are doing and why. This data helps businesses make better decisions about marketing, pricing, and website design. Oracle Infinity offers real-time insights, detailed reports, and allows integration with other business applications.


Who is Oracle Infinity best for

Oracle Infinity is a robust digital analytics platform designed for large enterprises, especially in e-commerce and marketing. Users praise its user-friendly interface, valuable data insights, and seamless integration with other business tools. However, some find the analytics initially complex. It helps businesses optimize website and mobile app performance.

  • Best for large enterprises.

  • Ideal for e-commerce and marketing businesses.


Oracle Infinity features

Supported

Oracle Infinity offers real-time data analysis and reporting.

Supported

Oracle Infinity analyzes website traffic and user behavior for personalized marketing.

Supported

Oracle Infinity supports real-time integrations through APIs and streams.

Supported

Oracle Infinity supports customer journey analytics with real-time insights, cross-channel data, and AI.

Supported

Oracle Infinity supports real-time segmentation based on various customer attributes and behaviors.

Supported

Oracle Infinity centralizes first-party data from various sources for a unified view of customer interactions.


Oracle Infinity reviews

We've summarised 28 Oracle Infinity reviews (Oracle Infinity G2 reviews) and summarised the main points below.

Pros of Oracle Infinity
  • User-friendly interface and easy implementation.
  • Provides valuable data insights across digital channels.
  • Seamless integration with other business tools.
  • Highly customizable dashboards and reports.
  • Excellent customer support.
Cons of Oracle Infinity
  • Analytics can be hard to understand initially.
  • Limited insight into the types of people visiting the website.
  • Frequent update notifications can be annoying.
  • Some advanced features require additional payment.
  • Occasional UI slowness or glitches reported.

Oracle Infinity alternatives

  • Logo of Quantum Metric
    Quantum Metric
    See how users behave, fix problems, boost conversions.
    Read more
  • Logo of Kubit
    Kubit
    Unlock customer behavior insights directly from your data warehouse.
    Read more
  • Logo of Dataroid
    Dataroid
    Understand customer behavior, improve experiences, reduce churn.
    Read more
  • Logo of Usermaven
    Usermaven
    Privacy-first analytics: understand users, improve products, grow faster.
    Read more
  • Logo of Glew
    Glew
    E-commerce analytics platform centralizing data for smarter decisions.
    Read more
  • Logo of Digital Hive
    Digital Hive
    Connect, understand, and use all your company data.
    Read more

Oracle Infinity FAQ

  • What is Oracle Infinity and what does Oracle Infinity do?

    Oracle Infinity is a digital analytics platform designed for large enterprises. It provides real-time insights into customer behavior on websites and mobile apps, enabling businesses to optimize marketing, pricing, and website design. It offers real-time data integrations and customer journey analytics.

  • How does Oracle Infinity integrate with other tools?

    Oracle Infinity integrates seamlessly with other business tools through APIs and real-time data streams. This allows for centralized data management and a unified view of customer interactions, enhancing the platform's ability to deliver comprehensive insights.

  • What the main competitors of Oracle Infinity?

    Heap, AFS Analytics, CleverTap, Dataroid, and Mailchimp are some key competitors of Oracle Infinity. These platforms offer similar functionalities such as real-time analytics, customer journey analysis, and data integration for businesses seeking to optimize their online presence and marketing efforts.

  • Is Oracle Infinity legit?

    Oracle Infinity is a legitimate digital analytics platform offered by Oracle. It's a safe and reliable choice, especially for large enterprises seeking real-time insights into customer behavior on websites and mobile apps. However, some users find the analytics complex initially and experience occasional UI slowness.

  • How much does Oracle Infinity cost?

    I cannot find pricing details for Oracle Infinity. Contact Oracle sales or visit their website for a personalized quote based on your specific needs and requirements. This will help determine if Oracle Infinity is worth the investment for you.

  • Is Oracle Infinity customer service good?

    Customer reviews indicate Oracle Infinity's customer support is outstanding. One user specifically praised the client support while discussing the platform's custom event tracking feature.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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