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Nielsen Marketing Cloud description
Nielsen Marketing Cloud is a suite of software tools that provides large businesses with in-depth marketing data analysis and planning capabilities. It gives you a view of your own marketing data alongside Nielsen's own extensive consumer data. This allows your company to make informed decisions about your marketing strategies. The platform focuses on audience measurement, media planning, and marketing optimization, helping businesses understand consumer behavior and trends.
Who is Nielsen Marketing Cloud best for
Nielsen Marketing Cloud is ideal for large businesses aiming to enhance their marketing through data-driven insights. We find that companies appreciate Nielsen's reliable data and advanced segmentation tools, which help optimize ad campaigns and provide valuable consumer insights. Keep in mind that some users mention the high cost and complexity of the platform.
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Perfect for medium businesses (101-1000 employees) and large enterprises (1001+ employees).
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Great for companies in Media & Entertainment and Marketing & Advertising industries.
Nielsen Marketing Cloud features
Supported Marketing Data Analysis: Provides a comprehensive view of marketing data, combining your own data with Nielsen's extensive consumer data. |
Supported Strategic Marketing Planning: Facilitates strategic decision-making by providing insights into consumer behavior and market trends. |
Supported Marketing Optimization: Focuses on improving marketing effectiveness across various channels. |
Supported Audience Measurement: Measures and analyzes audience reach and engagement across different media. |
Supported Media Planning: Supports data-driven media planning and buying decisions. |
Nielsen Marketing Cloud reviews
We've summarised 23 Nielsen Marketing Cloud reviews (Nielsen Marketing Cloud G2 reviews) and summarised the main points below.
- Reliable and accurate data from Nielsen.
- Advanced audience segmentation and analysis tools.
- Helps optimize advertising campaigns.
- Provides valuable consumer insights.
- Easy-to-use interface (for some users).
- High cost, especially for smaller businesses.
- Complex interface and steep learning curve.
- Slow performance, particularly downloading reports.
- Mobile app needs improvement.
- Limited customization options.
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Nielsen Marketing Cloud FAQ
Nielsen Marketing Cloud offers a suite of tools for in-depth marketing data analysis and planning. We find it empowers large businesses with Nielsen's consumer data and helps optimize marketing strategies by measuring audience, planning media, and understanding consumer behavior.
What is Nielsen Marketing Cloud and what does Nielsen Marketing Cloud do?
Nielsen Marketing Cloud offers a suite of tools for in-depth marketing data analysis and planning. We find it empowers large businesses with Nielsen's consumer data and helps optimize marketing strategies by measuring audience, planning media, and understanding consumer behavior.
We find that Nielsen Marketing Cloud integrates with your existing marketing data sources. It combines your internal data with Nielsen's consumer data for a comprehensive view. There's no information available about integrations with other specific tools.
How does Nielsen Marketing Cloud integrate with other tools?
We find that Nielsen Marketing Cloud integrates with your existing marketing data sources. It combines your internal data with Nielsen's consumer data for a comprehensive view. There's no information available about integrations with other specific tools.
We find that Nielsen Marketing Cloud's main competitors include Clarisights, a platform known for connecting marketing data and optimizing campaigns. Other alternatives worth exploring are various Qualtrics solutions, although their focus is broader than just marketing.
What the main competitors of Nielsen Marketing Cloud?
We find that Nielsen Marketing Cloud's main competitors include Clarisights, a platform known for connecting marketing data and optimizing campaigns. Other alternatives worth exploring are various Qualtrics solutions, although their focus is broader than just marketing.
Yes, Nielsen Marketing Cloud is a legitimate product. It's known for its reliable data and advanced tools, and receives a 4.1/5 rating on G2. However, it's important to be aware of some user complaints regarding cost, complexity, and performance.
Is Nielsen Marketing Cloud legit?
Yes, Nielsen Marketing Cloud is a legitimate product. It's known for its reliable data and advanced tools, and receives a 4.1/5 rating on G2. However, it's important to be aware of some user complaints regarding cost, complexity, and performance.
I'm sorry, but we don't have pricing details for Nielsen Marketing Cloud. Contact their sales team directly to get a customized quote based on your specific needs.
How much does Nielsen Marketing Cloud cost?
I'm sorry, but we don't have pricing details for Nielsen Marketing Cloud. Contact their sales team directly to get a customized quote based on your specific needs.
There are no customer service reviews available for Nielsen Marketing Cloud. Therefore, we cannot determine whether their customer service is good or not.
Is Nielsen Marketing Cloud customer service good?
There are no customer service reviews available for Nielsen Marketing Cloud. Therefore, we cannot determine whether their customer service is good or not.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.