Logo of Qualtrics BrandXM

Qualtrics BrandXM

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Last updated on

Company health

Employee growth
3% increase in the last year
Web traffic
5% increase in the last quarter

Ratings

G2
4.3/5
(10)
Glassdoor
3.2/5
(2273)

Qualtrics BrandXM description

Qualtrics BrandXM is a software platform designed to help mid-sized and larger businesses understand and strengthen their brand. It provides tools for conducting brand research, tracking brand performance over time, and analyzing customer feedback to identify areas for improvement. With Qualtrics BrandXM, you can get a real-time view of how your brand is perceived, identify potential risks and opportunities, and make informed decisions to optimize your brand strategy. The software aims to help align brand messaging with customer experience for better business outcomes.


Who is Qualtrics BrandXM best for

Qualtrics BrandXM helps mid-size and large businesses strengthen their brand by tracking brand performance and analyzing customer feedback. It provides real-time insights into brand perception, helping identify potential risks and opportunities to optimize brand strategy.

  • Best for mid-sized to enterprise-level businesses.

  • Suitable for various industries.


Qualtrics BrandXM features

Supported

BrandXM offers real-time brand health metrics and predictive insights.

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BrandXM provides metrics and insights on brand perception, including awareness, consideration, and favorability.

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BrandXM supports generating reports with visualizations and summaries of key trends and insights.

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Qualtrics BrandXM leverages AI to analyze feedback from various sources like surveys and reviews.

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BrandXM offers real-time analytics and customizable dashboards for viewing data.

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Qualtrics BrandXM offers tools to measure, track, and analyze brand health.

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BrandXM supports continuous brand tracking through various tools and integrations.


Qualtrics BrandXM pricing

See the Qualtrics BrandXM pricing page.


Qualtrics BrandXM alternatives

  • Logo of QuestionPro CX
    QuestionPro CX
    Gather customer feedback, improve experiences, boost loyalty.
    Read more
  • Logo of Enterpret
    Enterpret
    Understand customer feedback, prioritize improvements, build better products.
    Read more
  • Logo of Culture Amp
    Culture Amp
    Employee feedback platform; builds better cultures through insights.
    Read more
  • Logo of Leena AI Autonomous Agent
    Leena AI Autonomous Agent
    AI-powered employee assistant automating tasks and centralizing information.
    Read more
  • Logo of BlueOcean Brand Navigator
    BlueOcean Brand Navigator
    Real-time brand insights to outmaneuver competitors.
    Read more
  • Logo of zenloop
    zenloop
    Understand customer feedback, improve experiences, boost loyalty.
    Read more

Qualtrics BrandXM FAQ

  • What is Qualtrics BrandXM and what does Qualtrics BrandXM do?

    Qualtrics BrandXM is a brand experience management platform that helps businesses track brand perception, analyze customer feedback, and improve brand strategy. It offers real-time data, AI-powered analytics, and reporting tools for mid-sized and larger businesses seeking to strengthen their brand.

  • How does Qualtrics BrandXM integrate with other tools?

    Qualtrics BrandXM integrates with various data sources, including CRM, social media, and web analytics platforms. This allows for a comprehensive view of brand performance by combining feedback data with operational and experience data. It also leverages AI for analyzing feedback.

  • What the main competitors of Qualtrics BrandXM?

    Top Qualtrics BrandXM competitors include BrandOps, Birdeye, SurveyMonkey, Tracksuit, and Suzy. These alternatives offer similar brand tracking and customer feedback capabilities, often with varying focuses like local businesses or specific research needs. Some competitors, such as Qualtrics CoreXM, even offer broader experience management solutions.

  • Is Qualtrics BrandXM legit?

    Yes, Qualtrics BrandXM is a legitimate brand experience management platform. It's a real product used by businesses for brand tracking and analysis. It helps improve brand perception and identify areas for improvement.

  • How much does Qualtrics BrandXM cost?

    Qualtrics doesn't publicly disclose BrandXM pricing. Contact their sales team for a customized quote based on your specific needs and the desired product features. Consider exploring product alternatives if budget is a primary concern.

  • Is Qualtrics BrandXM customer service good?

    Some users find Qualtrics BrandXM's customer service lacking, desiring improvements in responsiveness and support. However, positive feedback highlights the platform's ease of use and implementation for market research data collection.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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