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Odoo Marketing Automation description
Odoo Marketing Automation helps mid-sized businesses automate their marketing efforts. This tool allows you to create targeted email campaigns, nurture leads, and automate marketing tasks, such as moving leads through the sales process and assigning them to sales teams. It features a user-friendly, visual interface for building campaigns and workflows and integrates with other Odoo applications, such as CRM, e-commerce, and events. Odoo Marketing Automation aims to improve efficiency and effectiveness in converting leads to customers.
Who is Odoo Marketing Automation best for
We find Odoo Marketing Automation is a solid choice for medium-sized businesses wanting to automate marketing, especially if you're already using Odoo. Users appreciate the easy email campaigns and the visual campaign builder. Some find uploading email lists tricky, so keep that in mind!
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Perfect for mid-sized companies (101-1,000 employees) seeking marketing automation.
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Great for marketing and advertising looking to streamline campaigns and boost lead conversion.
Odoo Marketing Automation features
Supported Easy Segmentation: Segment your database easily with a clean widget using a combination of demographic and behavioral attributes. Your contacts will be enrolled to the campaign as soon as they meet the criteria. |
Supported Advanced Statistics: See how your campaign is performing with KPIs such as open rate, bounce rate, clicks and deliverability. |
Supported Test Mode: Before activating your campaign, run your workflow on a test contact to view the sequence of events in action. |
Supported Advanced workflows: Create and customize workflows with a visual interface to better envision your customer journey. Get your contacts following one path or another based on an action in your workflow (email opened / clicked / replied). |
Supported Visitors Tracking: Manage UTMs to track visitors from a visit to the website, to the sale order or invoices. |
Supported Time based Conditions: Set delays between your workflow actions. |
Supported Emails Interactions: Use pre-made building blocks to create your emails. Start from scratch or use our 10 themes. |
Odoo Marketing Automation reviews
We've summarised 21 Odoo Marketing Automation reviews (Odoo Marketing Automation G2 reviews) and summarised the main points below.
- Automates repetitive marketing tasks, saving time and effort.
- Centralizes marketing efforts in one platform.
- Easy to create targeted email campaigns.
- User-friendly interface for building campaigns and workflows.
- Visual campaign builder simplifies workflow creation.
- Difficult to upload email lists.
- Limited customization options, especially for complex campaigns.
- Limited third-party integrations.
- Steep learning curve for new users.
- Unintuitive user interface in some areas.
Odoo Marketing Automation alternatives
Odoo Marketing Automation FAQ
Odoo Marketing Automation helps mid-sized businesses automate marketing tasks like email campaigns and lead nurturing. We find its visual workflow builder and Odoo suite integration particularly useful for improved marketing efficiency and lead conversion.
What is Odoo Marketing Automation and what does Odoo Marketing Automation do?
Odoo Marketing Automation helps mid-sized businesses automate marketing tasks like email campaigns and lead nurturing. We find its visual workflow builder and Odoo suite integration particularly useful for improved marketing efficiency and lead conversion.
Odoo Marketing Automation seamlessly integrates with other Odoo apps like CRM, e-commerce, and events. We find this level of integration allows for a smooth flow of data and streamlines various marketing and sales processes within the Odoo ecosystem. There's limited information on third-party integrations.
How does Odoo Marketing Automation integrate with other tools?
Odoo Marketing Automation seamlessly integrates with other Odoo apps like CRM, e-commerce, and events. We find this level of integration allows for a smooth flow of data and streamlines various marketing and sales processes within the Odoo ecosystem. There's limited information on third-party integrations.
We find that alternatives to Odoo Marketing Automation include Zoho Marketing Automation, Zoho CRM, and Odoo Marketing Apps. These offer similar marketing automation and CRM functionalities. For broader business management, consider Acumatica and Odoo CRM.
What the main competitors of Odoo Marketing Automation?
We find that alternatives to Odoo Marketing Automation include Zoho Marketing Automation, Zoho CRM, and Odoo Marketing Apps. These offer similar marketing automation and CRM functionalities. For broader business management, consider Acumatica and Odoo CRM.
In our experience, Odoo Marketing Automation is a legitimate product. It's generally well-regarded by users, especially for automating tasks and centralizing marketing efforts. However, some users find the interface challenging and desire more customization options.
Is Odoo Marketing Automation legit?
In our experience, Odoo Marketing Automation is a legitimate product. It's generally well-regarded by users, especially for automating tasks and centralizing marketing efforts. However, some users find the interface challenging and desire more customization options.
Unfortunately, pricing for Odoo Marketing Automation is not publicly available. Contact Odoo directly for a quote based on your specific needs.
How much does Odoo Marketing Automation cost?
Unfortunately, pricing for Odoo Marketing Automation is not publicly available. Contact Odoo directly for a quote based on your specific needs.
Based on user reviews, Odoo Marketing Automation's customer service is generally considered helpful and supportive. Users appreciate the assistance provided when needed and the easy integration with available tools.
Is Odoo Marketing Automation customer service good?
Based on user reviews, Odoo Marketing Automation's customer service is generally considered helpful and supportive. Users appreciate the assistance provided when needed and the easy integration with available tools.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.