Logo of Opteo

Opteo

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
24% increase in the last year
Web traffic
9% decrease in the last quarter

Ratings

G2
4.5/5
(41)
Capterra
4.9/5
(114)

Opteo description

Opteo is a Google Ads management tool designed to simplify and improve online advertising campaigns. It analyzes your account data and automatically suggests improvements to your bids, ad creative, and budget allocation. These data-backed recommendations aim to boost your conversions while minimizing wasted ad spend. Opteo offers detailed performance reports, real-time alerts, and integrates with Slack for streamlined communication. It's a good option for mid-sized companies looking to optimize their Google Ads campaigns without needing in-depth technical expertise.


What companies are using Opteo?

DoorDash is using Opteo
DoorDash
Selfridges is using Opteo
Selfridges
Etsy is using Opteo
Etsy
Xero is using Opteo
Xero
Decathlon is using Opteo
Decathlon
Dropbox is using Opteo
Dropbox
Zapier is used by DoorDash, Selfridges, Etsy, Xero, Decathlon, Dropbox.

Who is Opteo best for

Opteo is a Google Ads management tool simplifying online advertising. Its automated suggestions for bids, ad creative, and budget allocation aim to boost conversions and minimize wasted ad spend. Users love the user-friendly interface, time-saving automation, and valuable insights. However, some users mention limited customization options and lack of Performance Max campaign coverage. Best for marketing agencies and SMBs seeking to optimize Google Ads campaigns without deep technical expertise.

  • Best fit for small to medium-sized businesses (SMBs).

  • Ideal for marketing and advertising agencies.


Opteo features

Supported

Opteo provides tools for setting, managing, and tracking ad campaign budgets.

Supported

Opteo analyzes Google Ads campaigns and suggests improvements, including bid optimization and ad testing.

Supported

Opteo offers automated bid management, optimizing bids based on CPA and ROAS.

Supported

Opteo offers performance monitoring and reporting tools specifically for Google Ads campaigns.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather positive
+0.5

Customer Service

Strongly positive
+1

Ease of Use

Strongly positive
+1

Reliability and Performance

Strongly positive
+1

Scalability

Rather positive
+0.33

Opteo reviews

We've summarised 155 Opteo reviews (Opteo Software Advice reviews, Opteo GetApp reviews, Opteo Capterra reviews and Opteo G2 reviews) and summarised the main points below.

Pros of Opteo
  • User-friendly interface praised for ease of use.
  • Time-saving automation of Google Ads management tasks.
  • Provides valuable insights and optimization suggestions.
  • Excellent and responsive customer support.
  • Cost-effective, especially for managing multiple accounts.
Cons of Opteo
  • Limited customization options, especially for reporting periods.
  • Lacks coverage for Performance Max campaigns.
  • No Bing Ads integration.
  • Some AI-driven recommendations require human oversight.

Opteo pricing

The commentary is based on 18 reviews from Opteo Capterra reviews, Opteo G2 reviews, Opteo GetApp reviews and Opteo Software Advice reviews.

Users generally find Opteo's pricing to be competitive and a good value, especially considering the time and cost savings it offers for Google Ads management. Some users, particularly small businesses or startups, find the pricing slightly expensive. However, many feel it's a worthwhile investment due to its robust features and excellent customer service.

Users sentiment

Rather positive
+0.5

See the Opteo pricing page.


Opteo alternatives

  • Logo of Optmyzr
    Optmyzr
    PPC automation for smarter bidding, optimization, and reporting.
    Read more
  • Logo of TrueClicks
    TrueClicks
    Automated PPC analysis and optimization for better campaign results.
    Read more
  • Logo of Adsby
    Adsby
    AI-powered Google Ads manager. Easy campaigns, better results.
    Read more
  • Logo of Clever Ads Audit
    Clever Ads Audit
    Finds and fixes Google Ads problems, boosting your ROI.
    Read more
  • Logo of Acquisio
    Acquisio
    AI-powered ad management across Google, Bing, and Facebook.
    Read more
  • Logo of Google Ads
    Google Ads
    Reach customers searching, browsing, watching, discovering.
    Read more

Opteo FAQ

  • What is Opteo and what does Opteo do?

    Opteo is a Google Ads management platform that streamlines and enhances online advertising campaigns. It uses data analysis to provide recommendations for bids, ad creatives, and budget allocation, aiming to increase conversions and minimize wasted ad spend. Opteo offers reporting, alerts, and Slack integration, ideal for mid-sized companies optimizing Google Ads.

  • How does Opteo integrate with other tools?

    Opteo integrates with Slack for streamlined communication and reporting. It primarily focuses on Google Ads integration for campaign management and optimization, but lacks integration with other advertising platforms like Bing Ads.

  • What the main competitors of Opteo?

    Top Opteo alternatives include AdScale, Adsby, and Adsbot. These competitors offer similar Google Ads management and optimization features, often with AI-powered automation and reporting tools. However, they may differ in target audience and specific functionalities like Performance Max campaigns or Bing Ads integration.

  • Is Opteo legit?

    Yes, Opteo is a legitimate Google Ads management tool. User reviews praise its ease of use, time-saving automation, valuable insights, and excellent customer support. It's considered cost-effective, especially for managing multiple accounts, indicating Opteo is safe and reliable for Google Ads optimization.

  • How much does Opteo cost?

    Opteo pricing is not publicly available. Contact Opteo directly to obtain current product pricing and determine if it's worth the investment for your needs.

  • Is Opteo customer service good?

    Opteo's customer service is consistently praised in reviews. Users highlight the quick response times and helpfulness of the support team. They are also commended for actively listening to feedback and implementing changes based on user needs.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

NEW: Introducing Gralio Screen Buddy

An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.

For Individuals
Streamline your daily tasks, get helpful AI tips, and find the right tools for your workflow.
For Businesses
See how your team really works, uncover automation opportunities, and get software recommendations tailored to your processes.