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Optimizely Web Experimentation

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Company health

Employee growth
8% increase in the last year
Web traffic
26% decrease in the last quarter
Financing
February 2019 - $251M

Ratings

G2
4.2/5
(354)
Glassdoor
4.1/5
(506)

Optimizely Web Experimentation description

Optimizely Web Experimentation helps marketers improve websites and digital marketing campaigns with data-driven testing. It allows you to easily create A/B tests that compare different versions of your website or app content to see which performs best. You can then use this information to make informed decisions about your website design, messaging, and user experience. This can lead to increased conversions, improved customer engagement, and a higher return on your marketing investment.

Who is Optimizely Web Experimentation best for

Optimizely Web Experimentation is a powerful A/B testing and website optimization platform designed for marketers, creators, and developers. Its user-friendly interface allows for easy implementation and data visualization. Users praise its intuitive design but note occasional difficulties with search functionality and customer support. Optimizely helps businesses of all sizes improve website conversions and enhance customer experiences.

  • Best for small, mid-sized, and enterprise businesses.

  • Ideal for E-commerce, Retail, Consumer Goods, Healthcare, Finance, and more.

Optimizely Web Experimentation features

Supported

Optimizely supports multivariate testing, allowing simultaneous testing of multiple website elements.

Supported

Optimizely supports no-code A/B testing via a visual editor.

Supported

Optimizely allows A/B testing different campaigns and messages to improve conversions.

Supported

Optimizely supports A/B testing and analytics for website optimization.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Strongly negative
-1

Customer Service

Rather negative
-0.33

Ease of Use

Strongly positive
+0.83

Reliability and Performance

Neutral
-0.11

Ease of Implementation

Neutral
+0.2

Optimizely Web Experimentation reviews

We've summarised 354 Optimizely Web Experimentation reviews (Optimizely Web Experimentation G2 reviews) and summarised the main points below.

Pros of Optimizely Web Experimentation
  • Easy to use and implement
  • The interface is clear and really easy to use
  • Very user friendly and easy to visualise and see data
  • The UI is fantastic
Cons of Optimizely Web Experimentation
  • It can be difficult to find pages using the edit mode search
  • Some users have expressed concerns about the quality and availability of customer support
  • The filtering of experiements is painful and go on resetting
  • Client-side A/B testing is still a performance nightmare

Optimizely Web Experimentation pricing

The commentary is based on 25 reviews from Optimizely Web Experimentation G2 reviews.

Optimizely Web Experimentation offers personalized pricing packages tailored to specific business needs. To get a quote, you need to fill out a form with your contact information and product interest.

See the Optimizely Web Experimentation pricing page.

Optimizely Web Experimentation alternatives

  • Logo of Convert Experiences
    Convert Experiences
    A/B test and personalize websites to boost conversions.
    Read more
  • Logo of Kameleoon
    Kameleoon
    AI-powered A/B testing and website personalization for faster growth.
    Read more
  • Logo of Optimizely One
    Optimizely One
    Unify marketing, optimize experiences, personalize journeys, grow faster.
    Read more
  • Logo of Webtrends Optimize
    Webtrends Optimize
    Test and personalize website content to boost conversions.
    Read more
  • Logo of AB Tasty
    AB Tasty
    Optimize websites and apps with A/B testing and personalization.
    Read more
  • Logo of Optimizely Feature Experimentation
    Optimizely Feature Experimentation
    Test and iterate product features safely, improving user experiences.
    Read more

Optimizely Web Experimentation FAQ

  • What is Optimizely Web Experimentation and what does Optimizely Web Experimentation do?

    Optimizely Web Experimentation is an A/B testing and optimization platform that helps businesses improve website conversions and user experience. It allows marketers to create and run A/B tests, personalize content, and analyze results to make data-driven decisions about website design and messaging. Its user-friendly interface enables easy implementation and data visualization.

  • How does Optimizely Web Experimentation integrate with other tools?

    Optimizely Web Experimentation integrates with popular analytics platforms, content management systems, and marketing automation tools. It seamlessly connects with Adobe Analytics, Google Analytics, and other tools to provide comprehensive data and insights.

  • What the main competitors of Optimizely Web Experimentation?

    Optimizely Web Experimentation's top competitors include Split, LaunchDarkly, Webtrends Optimize, and CustomFit.ai. These platforms offer similar A/B testing and website optimization capabilities, catering to businesses seeking data-driven improvements in conversions and user experience.

  • Is Optimizely Web Experimentation legit?

    Yes, Optimizely Web Experimentation is a legitimate A/B testing and experimentation platform. It's known for its user-friendly interface and robust features, making website optimization accessible. However, some users have reported issues with customer support and experiment filtering.

  • How much does Optimizely Web Experimentation cost?

    Optimizely doesn't publicly disclose pricing for its Web Experimentation product. Contact their sales team for a customized quote based on your specific needs and to determine if Optimizely's product pricing is worth it for you.

  • Is Optimizely Web Experimentation customer service good?

    Customer reviews on Optimizely's customer service are mixed. While some praise the helpful and responsive support team, others express concerns about inconsistent support quality and slow response times. A few reviews mention excellent technical support, especially for complex integrations.

Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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