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Salesforce Customer Data Platform (CDP) description
Salesforce CDP (Data Cloud) helps midsize and larger companies in any industry get a complete view of their customers. It combines data from all your sources to create a single customer profile. This lets you create precise customer segments and target them with personalized campaigns across email, mobile, and the web. You can analyze customer behavior with AI-powered tools and predict future actions like their likelihood to buy or leave your brand.
Who is Salesforce Customer Data Platform (CDP) best for
Salesforce CDP (Data Cloud) empowers midsize and larger companies to create a single customer profile. By connecting data from all sources, businesses can build precise customer segments and personalize campaigns. Users praise its data unification and personalized journeys, but some find the pricing unclear and data mapping challenging.
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Best for medium-sized businesses.
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Suitable for companies seeking a unified customer view.
Salesforce Customer Data Platform (CDP) features
Supported Salesforce CDP segments contacts based on criteria like behavior, preferences, and demographics. |
Supported Salesforce CDP creates detailed customer profiles by combining data from various sources. |
Supported Salesforce CDP supports personalized customer journeys through Journey Builder and integrations with other Salesforce products. |
Supported Customer segmentation is supported for targeted campaigns. |
Supported Salesforce CDP offers a real-time unified view of user data, enabling real-time insights and personalized experiences. |
Supported Salesforce CDP unifies customer data, enabling personalized interactions and real-time engagement. |
Salesforce Customer Data Platform (CDP) reviews
We've summarised 65 Salesforce Customer Data Platform (CDP) reviews (Salesforce Customer Data Platform (CDP) G2 reviews) and summarised the main points below.
- Connects and unifies data from various sources, including Salesforce and external platforms.
- Provides a unified view of customer profiles and segments.
- Facilitates creating personalized customer journeys.
- Offers robust data management capabilities.
- Unclear pricing related to credit usage.
- Sandbox environments are not available.
- Difficult data mapping to 360 objects.
- Updating components often requires deletion and recreation.
Salesforce Customer Data Platform (CDP) pricing
The commentary is based on 13 reviews from Salesforce Customer Data Platform (CDP) G2 reviews.
Salesforce CDP users often mention high costs and unclear credit-based pricing as significant drawbacks, especially for startups and smaller businesses. However, some acknowledge its value despite the expense.
See the Salesforce Customer Data Platform (CDP) pricing page.
Salesforce Customer Data Platform (CDP) alternatives
Dynamics 365 Customer InsightsUnify customer data, personalize experiences, and boost business growth.Read more
Salesforce Customer Data Platform (CDP) FAQ
Salesforce CDP (Data Cloud) unifies customer data from various sources, creating a single customer profile. This enables businesses to segment customers, personalize campaigns across multiple channels, analyze customer behavior with AI, and predict future actions. It's ideal for mid-size and larger companies.
What is Salesforce Customer Data Platform (CDP) and what does Salesforce Customer Data Platform (CDP) do?
Salesforce CDP (Data Cloud) unifies customer data from various sources, creating a single customer profile. This enables businesses to segment customers, personalize campaigns across multiple channels, analyze customer behavior with AI, and predict future actions. It's ideal for mid-size and larger companies.
Salesforce CDP integrates with other Salesforce products, enabling seamless data flow and enhanced functionality within the Salesforce ecosystem. It connects with various external platforms via APIs, expanding its data unification capabilities. This allows for personalized campaigns across email, mobile, and web channels.
How does Salesforce Customer Data Platform (CDP) integrate with other tools?
Salesforce CDP integrates with other Salesforce products, enabling seamless data flow and enhanced functionality within the Salesforce ecosystem. It connects with various external platforms via APIs, expanding its data unification capabilities. This allows for personalized campaigns across email, mobile, and web channels.
Top alternatives to Salesforce CDP include HubSpot Marketing Hub, ActiveCampaign, and Segment. These platforms offer similar features, such as customer data unification, personalized journeys, and robust segmentation capabilities, catering to various business needs and budgets.
What the main competitors of Salesforce Customer Data Platform (CDP)?
Top alternatives to Salesforce CDP include HubSpot Marketing Hub, ActiveCampaign, and Segment. These platforms offer similar features, such as customer data unification, personalized journeys, and robust segmentation capabilities, catering to various business needs and budgets.
Yes, Salesforce Customer Data Platform (CDP) is a legitimate product from Salesforce. It's designed to help businesses create a unified view of their customers. However, some users have noted unclear pricing and complex data mapping.
Is Salesforce Customer Data Platform (CDP) legit?
Yes, Salesforce Customer Data Platform (CDP) is a legitimate product from Salesforce. It's designed to help businesses create a unified view of their customers. However, some users have noted unclear pricing and complex data mapping.
I couldn't find pricing details for Salesforce Customer Data Platform. Contact Salesforce directly for pricing information or explore alternative customer data platforms.
How much does Salesforce Customer Data Platform (CDP) cost?
I couldn't find pricing details for Salesforce Customer Data Platform. Contact Salesforce directly for pricing information or explore alternative customer data platforms.
Customer reviews indicate that Salesforce CDP's customer support is excellent and readily available. Users appreciate the helpful resources and 24/7 support provided by the team.
Is Salesforce Customer Data Platform (CDP) customer service good?
Customer reviews indicate that Salesforce CDP's customer support is excellent and readily available. Users appreciate the helpful resources and 24/7 support provided by the team.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.