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SparkToro

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Company health

Employee growth
20% decrease in the last year
Web traffic
2% increase in the last quarter
Financing
March 2018 - $1M

SparkToro description

SparkToro helps mid-sized businesses understand their target audience's online behavior. By analyzing public data, it reveals where your audience spends their time online, including websites, social accounts, podcasts, and YouTube channels. This information helps refine marketing strategies, improve content creation, and optimize ad targeting by identifying key influencers and popular platforms. SparkToro promises smarter audience insights for better marketing ROI.


Who is using SparkToro?


Who is SparkToro best for

SparkToro is a market research tool that helps businesses understand their target audience's online behavior. It analyzes public data to reveal where audiences spend their time online, allowing for refined marketing strategies and optimized ad targeting. Users appreciate the platform's detailed audience insights but note the limited free version.

  • SparkToro is best for small to medium-sized businesses.

  • Ideal for marketing and advertising professionals.


SparkToro features

Supported

SparkToro analyzes public data to reveal where your target audience spends their time online.

Supported

SparkToro provides demographic data including age, gender, job titles, and skills.

Supported

SparkToro reveals the keywords your audience uses on Google and Bing.

Supported

SparkToro analyzes and compares the social media usage of your target audience.

Supported

SparkToro identifies websites and sources influential to your target audience.

Supported

SparkToro reveals the YouTube channels, podcasts, and subreddits your audience follows.


SparkToro pricing

See the SparkToro pricing page.

  • SparkToro has a free plan.

  • SparkToro has a free trial.

Free
0 USD / month / search

Includes 5 searches/month, keywords & website searches, single user, sampling of results only, single list, and social contact data.

Personal
50 USD / month / search

Includes 50 searches/month, all search types (keywords, websites, and bio keywords), top 50 results for search keywords, social accounts, and websites visited, top 10 results for podcasts, YouTube, and Reddit, limited demographics (gender, age, job roles), top 50 words in bio, and unlimited list building.

Business
150 USD / month / search

Includes 500 searches/month, up to 10 users, top 150 results for search keywords, social accounts, websites visited, podcasts, YouTube, and Reddit, all topic data, all demographic data, and email & social contact data.

Agency
300 USD / month / search

Includes unlimited* searches (excluding programmatic/automated queries), up to 100 users, top 300 results for search keywords, social accounts, websites visited, podcasts, YouTube, and Reddit, all topic data, all demographic data, full CSV export of all keywords, custom audiences, and advanced searches.


SparkToro alternatives

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  • Logo of Samhub
    Samhub
    Privacy-focused marketing analytics for deeper customer understanding.
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  • Logo of Favikon
    Favikon
    Find the best influencers. Analyze their audience. Boost campaign ROI.
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  • Logo of Opensend
    Opensend
    Uncover anonymous website visitors. Target them with personalized outreach.
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  • Logo of Resonate Ignite Platform
    Resonate Ignite Platform
    Understand your audience deeply. Personalize campaigns. Improve decisions.
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SparkToro FAQ

  • What is SparkToro and what does SparkToro do?

    SparkToro is a market research tool that reveals the online behavior of your target audience. It identifies where they spend their time online, including websites, social media, podcasts, and YouTube channels, enabling you to refine marketing strategies and optimize ad targeting. This helps improve content creation and achieve better marketing ROI.

  • How does SparkToro integrate with other tools?

    There is no information available about SparkToro's direct integrations with other tools. However, its data export capabilities may allow some level of integration with other marketing or analytics platforms.

  • What the main competitors of SparkToro?

    SparkToro's main competitors include BuzzSumo, for content analysis and influencer identification, and SpotRight, focusing on audience intelligence for digital advertising. Other alternatives like Consumr.ai and TrackBee offer audience insights and marketing analytics. TrackMyHashtag focuses specifically on Twitter analytics.

  • Is SparkToro legit?

    Yes, SparkToro is a legitimate software tool for audience research. It helps businesses understand their target audience's online behavior to refine marketing strategies and optimize ad targeting. However, keep in mind that recent employee growth has declined.

  • How much does SparkToro cost?

    SparkToro's pricing includes a Free plan with 5 searches/month. Paid plans are Personal at $50/month, Business at $150/month, and Agency at $300/month. The higher tiers unlock more searches, users, and data. Is SparkToro worth it for your business? It depends on your specific needs and budget.

  • Is SparkToro customer service good?

    There is no customer service information available for SparkToro.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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