Logo of Twilio

Twilio

Website LinkedIn Twitter

Last updated on

Company health

Employee growth
2% decrease in the last year
Web traffic
6% decrease in the last quarter
Financing
April 2021 - $614M

Ratings

G2
4.2/5
(474)
Capterra
4.5/5
(423)
TrustPilot
1.2/5
(161)
Glassdoor
3.6/5
(1832)

Twilio description

Twilio is a cloud-based communications platform that makes it easy for businesses to add phone calls, video calls, and text messages to their apps and websites. Using Twilio, developers can integrate various communication methods and features without needing to manage complex telecom hardware. Twilio is flexible and scales with your business needs, allowing you to pay only for the services you use.


Who is using Twilio?


Who is Twilio best for

Twilio is a cloud communications platform enabling businesses to integrate voice, video, and messaging into their applications. Users praise its easy setup and reliable SMS delivery. However, some have reported slow customer support and confusing account suspensions. Twilio offers flexible pricing but can be expensive in some regions.

  • Best for small, medium, and large businesses seeking improved customer communication.

  • Ideal for Software, IT, and Telecommunications businesses; suitable for various other industries.


Twilio features

Supported

Twilio allows purchasing and managing local phone numbers globally.

Supported

Twilio offers automated dialing through its Programmable Voice API and integrations.

Supported

Twilio supports sending and receiving text messages via its programmable messaging APIs.

Supported

Twilio supports sending and receiving emails via its SendGrid integration.

Supported

Twilio offers OTP verification via the Verify API, supporting SMS and other channels.

Supported

Twilio supports sending and receiving WhatsApp messages via its WhatsApp Business API integration.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.53

Customer Service

Strongly negative
-0.85

Ease of Use

Neutral
+0.14

Reliability and Performance

Neutral
-0.1

Ease of Implementation

Neutral
+0.07

Scalability

Rather positive
+0.5

Twilio reviews

We've summarised 1058 Twilio reviews (Twilio GetApp reviews, Twilio TrustPilot reviews, Twilio Capterra reviews and Twilio G2 reviews) and summarised the main points below.

Pros of Twilio
  • Easy setup and integration process for basic SMS and voice calls
  • Reliable SMS delivery in many countries
  • Comprehensive API documentation and SDKs
  • Flexible and customizable communication solutions for developers
  • Twilio Studio empowers non-coders to build automated workflows
Cons of Twilio
  • Customer support response times can be slow, with delays up to several days
  • Account suspensions without clear explanations are frequent
  • Difficult and buggy onboarding process for WhatsApp integration
  • A2P 10DLC registration is cumbersome and confusing
  • High pricing for phone numbers in some regions

Twilio pricing

The commentary is based on 170 reviews from Twilio Capterra reviews, Twilio G2 reviews and Twilio TrustPilot reviews.

Twilio's pricing is generally considered competitive and affordable, especially for its SMS and voice services. However, some users find the pricing structure complex and expensive for high-volume usage or advanced features. Others mention the cost of WhatsApp integration and international messaging as being high.

Users sentiment

Rather negative
-0.53

See the Twilio pricing page.

  • Twilio has a free plan.

  • Twilio has a free trial.

SMS
$0.0079

Send and receive SMS and MMS messages.

WhatsApp Business API
Custom

Send and receive WhatsApp messages.

Voice APIs
$0.014

Embed reliable calling into any application.

Twilio SendGrid Email API
$19.95

Deliver email at scale with our email API.

Twilio SendGrid Marketing Campaigns
$15

Manage and automate email marketing campaigns.

Lookup
Custom

Verify phone number validity.

Video API
$0.004

Embed reliable video calling into any application.

Twilio Engage
Custom

Personalized multichannel campaigns.

Twilio Segment CDP
$120

The leading CDP to unlock customer data.

Studio
$0.001

Build apps with a drag‑and‑drop editor.

Flex
$150

Customizable cloud contact center platform.

Conversations API
$0.05

Cross‑channel conversations on SMS, WhatsApp, Chat, and MMS.

TaskRouter
$0.06

A skills‑based routing system to direct tasks to the right worker.

Voice Intelligence
Custom

Call transcription and language operators.

Verify
$0.05

Verify users to stop account fraud.

Elastic SIP Trunking
$0.007

Connectivity for global VoIP infrastructure.

Serverless
$0.0001

A serverless environment to run code.

Functions
$0.0001

Create event-driven microservices on Twilio.

Sync
$0.0025

State synchronization across applications.

Twilio for Salesforce
$15

Send Twilio SMS from Salesforce.


Twilio alternatives

  • Logo of Bandwidth
    twilio vs Bandwidth
    Powering in-app calling, texting, and 911 access globally.
    Read more
  • Logo of Daily
    Daily
    Easy-to-use API for adding video calls to any website or app.
    Read more
  • Logo of Plivo
    twilio vs Plivo
    Seamless communication APIs for calls, messaging, and more.
    Read more
  • Logo of Cequens
    Cequens
    Connect with customers globally via SMS, voice, and chat apps.
    Read more
  • Logo of Gupshup
    Gupshup
    Build chatbots and omnichannel conversations; automate customer engagement.
    Read more
  • Logo of Clerk Chat
    Clerk Chat
    Secure business texting, integrates with your workflow.
    Read more

Twilio FAQ

  • What is Twilio and what does Twilio do?

    Twilio is a cloud communications platform enabling businesses to integrate voice, video, and messaging into their applications. It offers APIs and SDKs for various communication channels, including SMS, WhatsApp, and email. Twilio's flexible, scalable solutions are suitable for businesses of all sizes, but some users find the pricing high and customer support slow.

  • How does Twilio integrate with other tools?

    Twilio offers robust integrations with various CRM platforms, marketing automation tools, and other business applications through its APIs and pre-built integrations. This allows businesses to seamlessly connect Twilio's communication capabilities with their existing workflows.

  • What the main competitors of Twilio?

    Top alternatives to Twilio include Nextiva, Zoom Workplace, Podium, Flowroute, and Ozonetel CloudAgent. These competitors offer similar communication features such as messaging, voice, and video, often with a focus on specific business needs or pricing models.

  • Is Twilio legit?

    Yes, Twilio is a legitimate cloud communications platform. It's known for easy setup and reliable SMS delivery. However, users have reported slow customer support and sometimes unclear account suspensions. Despite some drawbacks, Twilio remains a popular choice for businesses needing communication APIs.

  • How much does Twilio cost?

    Twilio pricing varies greatly by product and usage. Many products, like SMS, Voice APIs, and Functions, have pay-as-you-go pricing starting at fractions of a cent. Others, like Flex or Segment, have set monthly fees. Some products also offer custom pricing for specific business needs. A free trial is available.

  • Is Twilio customer service good?

    Twilio's customer service receives negative feedback. Users report slow response times, often taking several days for support tickets to be addressed. Account suspensions occur without clear explanations, causing further frustration. While some praise the support's helpfulness, the slow response times are a recurring concern.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

NEW: Introducing Gralio Screen Buddy

An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.

For Individuals
Streamline your daily tasks, get helpful AI tips, and find the right tools for your workflow.
For Businesses
See how your team really works, uncover automation opportunities, and get software recommendations tailored to your processes.