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Adobe Audience Manager description
Adobe Audience Manager is a leading data management platform designed to help marketers understand and target their audiences. It lets you build detailed customer profiles by combining data from your own sources with information from other companies. You can use these profiles to target specific groups of potential customers with personalized ads and content across websites, search engines, and social media. Adobe Audience Manager is now being succeeded by Adobe Real-Time CDP, which offers enhanced features like real-time profile updates and AI-powered insights.
Who is Adobe Audience Manager best for
Adobe Audience Manager is a data management platform (DMP) designed to help marketers target audiences. We find it is best suited for larger companies with complex marketing needs. Users appreciate the real-time data and audience segmentation, while some find the UI outdated. It's now succeeded by Adobe Real-Time CDP with enhanced features..
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Perfect for large enterprises (1001+ employees) needing advanced data insights; also suitable for mid-sized businesses (101-1000).
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Excellent for marketing/advertising, retail, and e-commerce seeking personalized experiences and cross-channel campaign management.
Adobe Audience Manager features
Supported Data integration: Combine data from various sources to create a unified view of the customer. |
Supported Audience segmentation: Create audience segments based on customer behavior and other data points. |
Supported Cross-channel activation: Activate audience profiles with advertising platforms and channels. |
Supported Customer profiling: Build a detailed understanding of customer behaviors. |
Supported Personalized experiences: Allows marketers to personalize advertising and content. |
Supported Cookieless future support: Helps prepare for a future with less reliance on third-party cookies. |
Adobe Audience Manager reviews
We've summarised 31 Adobe Audience Manager reviews (Adobe Audience Manager G2 reviews) and summarised the main points below.
- Real-time data collection and insights, enabling personalized online experiences.
- Comprehensive suite of tools for managing the customer journey and bridging sales and marketing.
- Robust audience segmentation features using 1st, 2nd, and 3rd party data, including profile merging, look-alike audiences, and private audiences.
- Server-side forwarding from Adobe Analytics and real-time segment availability for other Experience Cloud tools.
- Valuable destinations integrations and the ability to send authenticated audiences to social media platforms.
- Slow system speed, especially when managing numerous traits and segments.
- UI is outdated and buggy, with issues like broken deep links and frequent logouts.
- Limited reporting capabilities, making it difficult to track core functionalities and optimize product usage.
- Poor integration with Adobe Campaign for CRM functionality.
- Data ingestion issues and slow UI loading times, sometimes taking 24-48 hours for data to appear.
- Difficult troubleshooting and limited support for integrations with non-Adobe tools.
Adobe Audience Manager alternatives
Adobe Audience Manager FAQ
Adobe Audience Manager is a data management platform that helps marketers build audience profiles and target specific customer groups. We find it particularly useful for creating personalized ad campaigns across various channels. It's now being replaced by Adobe Real-Time CDP, which offers more advanced features.
What is Adobe Audience Manager and what does Adobe Audience Manager do?
Adobe Audience Manager is a data management platform that helps marketers build audience profiles and target specific customer groups. We find it particularly useful for creating personalized ad campaigns across various channels. It's now being replaced by Adobe Real-Time CDP, which offers more advanced features.
Adobe Audience Manager integrates seamlessly with other Adobe Experience Cloud products. We've also found it connects with various advertising platforms and social media channels for activating audience segments. However, some users have reported difficulties integrating with non-Adobe tools.
How does Adobe Audience Manager integrate with other tools?
Adobe Audience Manager integrates seamlessly with other Adobe Experience Cloud products. We've also found it connects with various advertising platforms and social media channels for activating audience segments. However, some users have reported difficulties integrating with non-Adobe tools.
We find that Lotame Spherical Platform, Google Audience Center, Lemnisk, Meiro, Core Audience, and Insider are the main competitors of Adobe Audience Manager. These platforms offer similar data management and audience segmentation capabilities for targeted marketing.
What the main competitors of Adobe Audience Manager?
We find that Lotame Spherical Platform, Google Audience Center, Lemnisk, Meiro, Core Audience, and Insider are the main competitors of Adobe Audience Manager. These platforms offer similar data management and audience segmentation capabilities for targeted marketing.
Yes, Adobe Audience Manager is a legitimate product from Adobe. It's generally well-regarded for its data management capabilities, but keep in mind some users have reported issues with the user interface and system speed. Adobe is now focusing on its successor, Adobe Real-Time CDP.
Is Adobe Audience Manager legit?
Yes, Adobe Audience Manager is a legitimate product from Adobe. It's generally well-regarded for its data management capabilities, but keep in mind some users have reported issues with the user interface and system speed. Adobe is now focusing on its successor, Adobe Real-Time CDP.
We couldn't find pricing details for Adobe Audience Manager. Contact Adobe sales for a customized quote based on your specific needs.
How much does Adobe Audience Manager cost?
We couldn't find pricing details for Adobe Audience Manager. Contact Adobe sales for a customized quote based on your specific needs.
There are no customer service reviews available for Adobe Audience Manager. Therefore, we can't comment on the quality of their customer service.
Is Adobe Audience Manager customer service good?
There are no customer service reviews available for Adobe Audience Manager. Therefore, we can't comment on the quality of their customer service.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.