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CallTrackingMetrics

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Company health

Employee growth
11% increase in the last year
Web traffic
11% decrease in the last quarter

Ratings

G2
4.5/5
(696)
TrustPilot
2.9/5
(20)

CallTrackingMetrics description

CallTrackingMetrics helps businesses track which marketing campaigns drive phone calls. It uses unique phone numbers to link calls back to specific ads, websites, or keywords. This data helps businesses understand which marketing efforts are most effective and make better decisions about where to invest their budget. It integrates with popular tools like Google Ads and Salesforce, and offers features like call recording, transcription, and automated call routing. This data-driven approach helps businesses optimize their marketing and improve sales performance.


Who is CallTrackingMetrics best for

CallTrackingMetrics is a call tracking and analytics platform that helps businesses understand which marketing campaigns drive phone calls. Users love its detailed call logs, reporting features, and comprehensive customer support. However, some find the interface difficult to navigate and experience issues with spam calls and inconsistent data accuracy. Best for businesses looking to optimize marketing spend and improve sales performance.

  • Best for small to medium-sized businesses and agencies.

  • Ideal for marketing & advertising, retail, and e-commerce businesses.


CallTrackingMetrics features

Supported

CallTrackingMetrics supports advanced call routing based on various criteria.

Supported

CallTrackingMetrics integrates with numerous apps and services via Zapier, its open API, and an integration partner program.

Supported

CallTrackingMetrics uses AI to analyze calls, texts, and chats, providing insights for optimizing communication.

Supported

CallTrackingMetrics supports call tracking and analytics for assessing marketing campaign effectiveness and gaining customer behavior insights.

Supported

CallTrackingMetrics offers detailed call reporting and analytics to improve strategies and boost productivity.

Qualities

We evaluate the sentiment that users express about non-functional aspects of the software

Value and Pricing Transparency

Rather negative
-0.33

Customer Service

Strongly positive
+1

Ease of Use

Neutral
-0.09

Reliability and Performance

Neutral
+0

Ease of Implementation

Rather positive
+0.6

CallTrackingMetrics reviews

We've summarised 713 CallTrackingMetrics reviews (CallTrackingMetrics TrustPilot reviews and CallTrackingMetrics G2 reviews) and summarised the main points below.

Pros of CallTrackingMetrics
  • Easy implementation of tracking numbers on websites and digital channels.
  • Detailed call logs and reporting features provide valuable insights.
  • Comprehensive customer support, readily available via chat and phone.
  • Wide selection of phone numbers and customization options.
  • Affordable pricing, especially for small businesses and agencies.
Cons of CallTrackingMetrics
  • Spam calls are a recurring issue across various tracking numbers.
  • The user interface can be difficult to navigate, especially for new users.
  • Inconsistent data accuracy, particularly with caller ID information.
  • Limited functionality on the mobile app.
  • Google Analytics integration can be complex and prone to errors.

CallTrackingMetrics pricing

The commentary is based on 74 reviews from CallTrackingMetrics G2 reviews.

CallTrackingMetrics offers valuable call tracking and analytics features, with many users praising its fair pricing and robust functionality. However, some small businesses find the pricing structure challenging, especially those needing multiple numbers or advanced integrations. Overall, users consider it a worthwhile investment for data-driven marketing optimization.

Users sentiment

Rather negative
-0.33

See the CallTrackingMetrics pricing page.


CallTrackingMetrics alternatives

  • Logo of Nimbata
    Nimbata
    Track, analyze, and optimize your marketing with call tracking.
    Read more
  • Logo of CallRail
    CallRail
    Track calls and online forms. See which ads bring customers.
    Read more
  • Logo of ActiveDEMAND
    ActiveDEMAND
    Marketing automation and call tracking boost sales insights.
    Read more
  • Logo of CallRoot
    CallRoot
    Know which ads drive calls. Record, track, and integrate.
    Read more
  • Logo of WhatConverts
    WhatConverts
    Tie leads to marketing, see what works, improve ROI.
    Read more
  • Logo of CALLREVU
    CALLREVU
    Boost car dealership sales with phone call tracking and insights.
    Read more

CallTrackingMetrics FAQ

  • What is CallTrackingMetrics and what does CallTrackingMetrics do?

    CallTrackingMetrics is a call tracking and analytics platform that helps businesses understand which marketing campaigns are driving inbound calls. It uses unique phone numbers to connect calls to specific campaigns, providing data-driven insights for optimizing marketing spend and improving sales performance. It offers call recording, transcription, and integrations with popular marketing tools.

  • How does CallTrackingMetrics integrate with other tools?

    CallTrackingMetrics integrates with various tools through Zapier, its open API, and an integration partner program. It connects with popular platforms like Google Ads and Salesforce, enabling streamlined data flow and enhanced marketing analysis. This allows businesses to leverage call data alongside other marketing insights.

  • What the main competitors of CallTrackingMetrics?

    Top alternatives to CallTrackingMetrics include CallRail, Ringba, and Aloware. These platforms offer similar call tracking and analytics features, helping businesses optimize marketing campaigns and improve sales performance. Other options like Close and Mailchimp provide broader marketing and sales functionalities.

  • Is CallTrackingMetrics legit?

    Yes, CallTrackingMetrics is a legitimate call tracking and analytics platform. It helps businesses track marketing campaign effectiveness, offering features like call routing, recording, and transcription. While some users report interface complexity and occasional data inaccuracies, many praise its comprehensive features and helpful customer support.

  • How much does CallTrackingMetrics cost?

    CallTrackingMetrics pricing is not publicly available. Contact their sales team to obtain specific pricing information for their plans.

  • Is CallTrackingMetrics customer service good?

    CallTrackingMetrics receives positive feedback for its helpful and responsive customer support team. Users mention excellent support via various channels like phone and chat, highlighting their expertise and willingness to go the extra mile. While some onboarding challenges and occasional glitches are noted, the overall sentiment towards customer service is very favorable.


Reviewed by

MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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