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Lotame Identity Resolution description
Lotame Identity Resolution helps businesses understand their customers better by connecting their data across different platforms. This allows for a more complete view of the customer journey and enables targeted advertising campaigns. Lotame's platform offers a suite of tools for data onboarding, enrichment, and activation, making it easier for marketers to connect with their target audience. Their focus is on providing a transparent and privacy-compliant solution for identity resolution in a cookieless world, helping brands adapt and thrive.
Who is Lotame Identity Resolution best for
Lotame Identity Resolution is ideal for digital marketers, agencies, and media owners who want to use data collaboration to better understand and engage customers. We find it is most effective for medium and large enterprises. The product excels in media, entertainment, marketing, and advertising.
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Perfect for mid-sized to large companies seeking a complete view of the customer journey.
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A great fit for marketing and advertising industries seeking transparent, privacy-compliant data solutions.
Lotame Identity Resolution features
Supported Panorama Graph: Panorama Graph connects and unifies consumer digital touch points across emails, cookies, and device IDs to offer a single view of a user. |
Supported Lotame Panorama ID™: Reach more of your customers with Lotame's publisher-adopted, global pseudonymous identifier, Lotame Panorama ID. Their hybrid deterministic and probabilistic solution unlocks cookieless activation at scale. |
Supported Lotame Data Exchange: Lotame Data Exchange allows for data collaboration with other Panorama Identity users to help enrich data and expand reach. |
Supported Data Onboarding: Connect your CRM and other enterprise data assets to Panorama Identity and gain an expanded view of your audiences across the digital ecosystem. |
Supported Data Collaboration and Portability: Powering Lotame's data collaboration platform Spherical and Data Marketplace, Panorama Identity preserves and extends critical data connections and portability across domains and devices. |
Supported Cookieless Targeting: Target audiences in cookieless environments. Lotame's cookieless targeting solutions future-proof media activation and measurement. |
Supported First-Party Data Enrichment: Improve addressability and match rates by connecting your first-party data to Lotame Panorama ID. |
Supported Privacy-Centric Design: Built to help publishers, data providers and marketers prepare for a more privacy-centric future where third-party cookies and mobile ad IDs are deprecated. |
Lotame Identity Resolution alternatives
Lotame Identity Resolution FAQ
Lotame Identity Resolution helps businesses understand their customers by connecting data across platforms for a unified customer view. It offers tools for data onboarding, enrichment, and activation, enabling targeted advertising in a privacy-compliant, cookieless environment. We find it especially useful for marketers seeking a comprehensive identity solution.
What is Lotame Identity Resolution and what does Lotame Identity Resolution do?
Lotame Identity Resolution helps businesses understand their customers by connecting data across platforms for a unified customer view. It offers tools for data onboarding, enrichment, and activation, enabling targeted advertising in a privacy-compliant, cookieless environment. We find it especially useful for marketers seeking a comprehensive identity solution.
Lotame Identity Resolution integrates with your CRM and other enterprise data assets. It also connects with Lotame's Data Exchange, Spherical platform, and Data Marketplace for enhanced data collaboration and portability. This allows for expanded reach and enriched data for better targeting.
How does Lotame Identity Resolution integrate with other tools?
Lotame Identity Resolution integrates with your CRM and other enterprise data assets. It also connects with Lotame's Data Exchange, Spherical platform, and Data Marketplace for enhanced data collaboration and portability. This allows for expanded reach and enriched data for better targeting.
We find that Lotame Identity Resolution's main competitors include LayerFive, Adsquare, Samhub, Influ2, and N.Rich. These platforms offer similar data-driven marketing and advertising solutions, often with a focus on specific niches like location data or B2B advertising.
What the main competitors of Lotame Identity Resolution?
We find that Lotame Identity Resolution's main competitors include LayerFive, Adsquare, Samhub, Influ2, and N.Rich. These platforms offer similar data-driven marketing and advertising solutions, often with a focus on specific niches like location data or B2B advertising.
In our experience, Lotame Identity Resolution is a legitimate platform. It receives positive ratings on G2 and Glassdoor, and boasts a growing website traffic and employee base, indicating company stability and potential. It appears to be a safe and reliable choice for identity resolution.
Is Lotame Identity Resolution legit?
In our experience, Lotame Identity Resolution is a legitimate platform. It receives positive ratings on G2 and Glassdoor, and boasts a growing website traffic and employee base, indicating company stability and potential. It appears to be a safe and reliable choice for identity resolution.
I'm sorry, but Lotame Identity Resolution pricing is not publicly available. Contact their sales team directly for a customized quote based on your specific needs.
How much does Lotame Identity Resolution cost?
I'm sorry, but Lotame Identity Resolution pricing is not publicly available. Contact their sales team directly for a customized quote based on your specific needs.
We find that Lotame Identity Resolution users praise the excellent customer service, describing it as "great" and helpful in maximizing the use of first-party data. They appreciate the support received, especially with this newer service.
Is Lotame Identity Resolution customer service good?
We find that Lotame Identity Resolution users praise the excellent customer service, describing it as "great" and helpful in maximizing the use of first-party data. They appreciate the support received, especially with this newer service.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
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