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PFL Direct Mail Platform description
PFL Direct Mail Platform helps businesses of all sizes integrate physical mail into their digital marketing campaigns. This cloud-based platform allows you to create, personalize, and automate direct mail campaigns. It easily integrates with popular CRM and marketing automation platforms, enabling you to measure campaign success and ROI. PFL handles everything from printing to delivery, making it a one-stop shop for data-driven direct mail campaigns.
What companies are using PFL Direct Mail Platform?
Who is PFL Direct Mail Platform best for
PFL Direct Mail Platform streamlines direct mail for B2B SaaS marketing teams. Users praise its CRM integrations, diverse formats, and helpful account managers. However, some dislike inconsistent cost estimates and limited reporting. G2 rates it 4.2/5 from 174 reviews.
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Best for small, medium, and enterprise businesses.
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Ideal for Software, IT, Telecommunications, Marketing, Advertising, and Professional Services.
PFL Direct Mail Platform features
Supported PFL Direct Mail Platform simplifies the creation of automated and personalized direct mail campaigns by integrating with your existing marketing automation platform. |
Supported PFL Direct Mail Platform supports postcards, brochures, catalogs, flyers, custom boxes, packaging, and promotional kits. |
Supported Trigger direct mail sends based on events and digital signals from your marketing automation platform. Delivery data can be used to trigger further actions such as sales tasks, emails, or campaign additions. |
Supported Personalize direct mail content, including text and images, by mapping template fields to your marketing automation platform's object fields. |
Supported PFL offers a variety of integrations with popular marketing automation platforms, CRM systems, and other tools. |
Supported Track direct mail delivery and recipient engagement with PFL's tracking capabilities. |
We evaluate the sentiment that users express about non-functional aspects of the software
Customer Service
Ease of Use
PFL Direct Mail Platform reviews
We've summarised 174 PFL Direct Mail Platform reviews (PFL Direct Mail Platform G2 reviews) and summarised the main points below.
- Excellent customer support and responsiveness across various teams, including dedicated CSMs.
- Seamless integration with Salesforce and Marketo for triggered and automated campaigns.
- Wide variety of creative direct mail formats and options, from standard mailers to custom kits.
- Helpful and proactive account managers who provide strategic guidance and innovative campaign ideas.
- Streamlined direct mail processes, reducing manual effort for sales and marketing teams.
- Effective tracking of direct mail delivery and campaign performance through integration with CRM and FedEx.
- Ability to personalize direct mail pieces with variable data pulled from marketing automation platforms.
- Inconsistent cost estimates, sometimes significantly higher than initial quotes.
- High markup on kitting services, making in-house kitting more cost-effective.
- Address verification feature is unusable due to inability to update addresses.
- Difficult to cancel orders.
- Limited ability to customize existing templates, often requiring paid services.
- Clunky and time-consuming setup for new products and integrations, with lead times up to two weeks.
- Backend reporting and analytics are limited, lacking detailed data and ROI metrics.
- Occasional production and shipping delays, sometimes by weeks.
- Inconsistent TMA rule triggering and webhook functionality, requiring manual intervention.
PFL Direct Mail Platform pricing
The commentary is based on 12 reviews from PFL Direct Mail Platform G2 reviews.
While PFL Direct Mail Platform is praised for its integrations and support, some reviewers express concern over its cost, particularly for smaller businesses or one-off campaigns. Several users mention expensive pricing for kitting and fulfillment compared to in-house or other vendors. Others note the need to negotiate pricing to avoid overpaying.
Users sentiment
PFL Direct Mail Platform alternatives
PFL Direct Mail Platform FAQ
PFL Direct Mail Platform streamlines direct mail marketing by automating creation, personalization, and delivery. It integrates with popular CRM and marketing automation platforms like Salesforce and Marketo, enabling businesses to track campaign performance and ROI. PFL handles printing and delivery, simplifying data-driven direct mail campaigns.
What is PFL Direct Mail Platform and what does PFL Direct Mail Platform do?
PFL Direct Mail Platform streamlines direct mail marketing by automating creation, personalization, and delivery. It integrates with popular CRM and marketing automation platforms like Salesforce and Marketo, enabling businesses to track campaign performance and ROI. PFL handles printing and delivery, simplifying data-driven direct mail campaigns.
PFL Direct Mail Platform integrates with popular marketing automation and CRM platforms like Salesforce Marketing Cloud, Marketo, Iterable, and Eloqua. This enables automated direct mail campaigns and provides performance tracking and ROI measurement.
How does PFL Direct Mail Platform integrate with other tools?
PFL Direct Mail Platform integrates with popular marketing automation and CRM platforms like Salesforce Marketing Cloud, Marketo, Iterable, and Eloqua. This enables automated direct mail campaigns and provides performance tracking and ROI measurement.
Alternatives to PFL Direct Mail Platform include Tremendous, Lob, Reachdesk, and Postalytics. These competitors offer similar direct mail automation and campaign management features, often integrating with popular marketing platforms. Some, like Tremendous, focus on broader reward sending while others like Lob specialize in automated print and mail services.
What the main competitors of PFL Direct Mail Platform?
Alternatives to PFL Direct Mail Platform include Tremendous, Lob, Reachdesk, and Postalytics. These competitors offer similar direct mail automation and campaign management features, often integrating with popular marketing platforms. Some, like Tremendous, focus on broader reward sending while others like Lob specialize in automated print and mail services.
Yes, PFL Direct Mail Platform is a legitimate software platform. It integrates direct mail into digital marketing campaigns, automating tasks from creation to delivery. Users praise its excellent customer support and integrations, but some note inconsistencies in cost estimates and occasional shipping delays.
Is PFL Direct Mail Platform legit?
Yes, PFL Direct Mail Platform is a legitimate software platform. It integrates direct mail into digital marketing campaigns, automating tasks from creation to delivery. Users praise its excellent customer support and integrations, but some note inconsistencies in cost estimates and occasional shipping delays.
PFL Direct Mail Platform does not publicly disclose its pricing. Contact their sales team for a custom quote based on your direct mail marketing needs.
How much does PFL Direct Mail Platform cost?
PFL Direct Mail Platform does not publicly disclose its pricing. Contact their sales team for a custom quote based on your direct mail marketing needs.
PFL Direct Mail Platform's customer service is highly praised. Users consistently highlight the excellent support, responsiveness, and proactive approach of the customer success team, including valuable strategic guidance and creative campaign ideas. Account managers are lauded for being helpful and readily available.
Is PFL Direct Mail Platform customer service good?
PFL Direct Mail Platform's customer service is highly praised. Users consistently highlight the excellent support, responsiveness, and proactive approach of the customer success team, including valuable strategic guidance and creative campaign ideas. Account managers are lauded for being helpful and readily available.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.