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Salesforce Marketing Cloud Intelligence (formerly Datorama) description
Salesforce Marketing Cloud Intelligence (formerly Datorama) is a marketing analytics and attribution tool designed to help marketers demonstrate the impact of their efforts. It gathers all your marketing data into one place, so you can understand what's working and what's not. This allows for better campaign optimization and provides a clearer picture of how marketing impacts revenue. It is suitable for businesses of all sizes and boasts time-saving automation and AI-powered insights.
Who is Salesforce Marketing Cloud Intelligence (formerly Datorama) best for
Salesforce Marketing Cloud Intelligence (formerly Datorama) is a powerful marketing analytics platform best suited for medium to large businesses. It excels at centralizing data from various sources, providing AI-powered insights, and automating reporting. However, users note the initial setup can be complex and the cost may be prohibitive for smaller businesses. Despite these challenges, many praise its ability to provide a holistic view of marketing performance and connect with other Salesforce products.
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Best fit for medium to enterprise-level businesses seeking a robust marketing analytics solution.
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Ideal for marketing and advertising agencies seeking to unify data and gain actionable insights.
Salesforce Marketing Cloud Intelligence (formerly Datorama) features
Supported Salesforce Marketing Cloud Intelligence ingests, manages, and utilizes data for personalized campaigns and automated workflows. |
Supported Marketing Cloud Intelligence supports detailed campaign analysis, reporting, and closed-loop reporting. |
Supported Marketing Cloud Intelligence centralizes first-party data from various sources for a unified customer view. |
Supported Campaign performance is trackable via built-in dashboards and reports. |
We evaluate the sentiment that users express about non-functional aspects of the software
Value and Pricing Transparency
Customer Service
Ease of Use
Reliability and Performance
Ease of Implementation
Scalability
Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews
We've summarised 153 Salesforce Marketing Cloud Intelligence (formerly Datorama) reviews (Salesforce Marketing Cloud Intelligence (formerly Datorama) G2 reviews) and summarised the main points below.
- Centralized marketing analytics platform with data integration capabilities
- AI-powered insights for optimizing campaigns
- Automated reporting and dashboards
- Real-time data and insights (when working)
- Connects with other Salesforce products
- Complex setup and difficult initial configuration
- Some integrations are still a work in progress
- High cost, especially for smaller businesses
- Slow UI/UX and occasional performance lags
- Limited customization for certain features
Salesforce Marketing Cloud Intelligence (formerly Datorama) pricing
The commentary is based on 21 reviews from Salesforce Marketing Cloud Intelligence (formerly Datorama) G2 reviews.
Salesforce Marketing Cloud Intelligence is praised for its robust analytics and automation capabilities. However, reviews consistently highlight its high cost, making it potentially unsuitable for smaller businesses with limited budgets. Some users find the platform complex, requiring specialized training.
Users sentiment
See the Salesforce Marketing Cloud Intelligence (formerly Datorama) pricing page.
Salesforce Marketing Cloud Intelligence (formerly Datorama) alternatives
Salesforce Marketing Cloud SuiteConnect, personalize, and automate marketing for deeper customer relationships.Read more
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)Real-time personalized experiences across all channels, powered by AI.Read more
Salesforce Marketing Cloud EngagementPersonalized, multi-channel marketing automation for smarter campaigns.Read more
Salesforce Marketing Cloud Intelligence (formerly Datorama) FAQ
Salesforce Marketing Cloud Intelligence (formerly Datorama) is a marketing analytics platform that connects data sources, visualizes performance, and provides AI-powered insights. It helps marketers understand campaign effectiveness, optimize spending, and demonstrate ROI. It's suitable for businesses of all sizes but can be complex to set up and expensive.
What is Salesforce Marketing Cloud Intelligence (formerly Datorama) and what does Salesforce Marketing Cloud Intelligence (formerly Datorama) do?
Salesforce Marketing Cloud Intelligence (formerly Datorama) is a marketing analytics platform that connects data sources, visualizes performance, and provides AI-powered insights. It helps marketers understand campaign effectiveness, optimize spending, and demonstrate ROI. It's suitable for businesses of all sizes but can be complex to set up and expensive.
Salesforce Marketing Cloud Intelligence integrates with other Salesforce products and offers API connections for other tools. However, users have reported that some integrations are still a work in progress, and implementation can be complex. It connects with various data sources to centralize marketing data.
How does Salesforce Marketing Cloud Intelligence (formerly Datorama) integrate with other tools?
Salesforce Marketing Cloud Intelligence integrates with other Salesforce products and offers API connections for other tools. However, users have reported that some integrations are still a work in progress, and implementation can be complex. It connects with various data sources to centralize marketing data.
Top alternatives to Salesforce Marketing Cloud Intelligence (formerly Datorama) include HubSpot Marketing Hub, Rockerbox, and ChannelMix. These competitors offer similar marketing analytics and attribution capabilities, often with a focus on data integration, campaign optimization, and reporting.
What the main competitors of Salesforce Marketing Cloud Intelligence (formerly Datorama)?
Top alternatives to Salesforce Marketing Cloud Intelligence (formerly Datorama) include HubSpot Marketing Hub, Rockerbox, and ChannelMix. These competitors offer similar marketing analytics and attribution capabilities, often with a focus on data integration, campaign optimization, and reporting.
Yes, Salesforce Marketing Cloud Intelligence (formerly Datorama) is a legitimate marketing analytics and attribution tool. It's known for its AI-powered insights and automated reporting. However, be aware of the complex setup and potential high cost.
Is Salesforce Marketing Cloud Intelligence (formerly Datorama) legit?
Yes, Salesforce Marketing Cloud Intelligence (formerly Datorama) is a legitimate marketing analytics and attribution tool. It's known for its AI-powered insights and automated reporting. However, be aware of the complex setup and potential high cost.
Unfortunately, Salesforce Marketing Cloud Intelligence (formerly Datorama) pricing is not publicly available. Contact Salesforce directly for a quote tailored to your specific product and marketing analytics needs.
How much does Salesforce Marketing Cloud Intelligence (formerly Datorama) cost?
Unfortunately, Salesforce Marketing Cloud Intelligence (formerly Datorama) pricing is not publicly available. Contact Salesforce directly for a quote tailored to your specific product and marketing analytics needs.
Customer reviews on Salesforce Marketing Cloud Intelligence (formerly Datorama) reveal mixed opinions about their customer service. While some users praise the helpful and responsive support team, others mention that resolving complex issues can take time and that community engagement could be improved.
Is Salesforce Marketing Cloud Intelligence (formerly Datorama) customer service good?
Customer reviews on Salesforce Marketing Cloud Intelligence (formerly Datorama) reveal mixed opinions about their customer service. While some users praise the helpful and responsive support team, others mention that resolving complex issues can take time and that community engagement could be improved.
Reviewed by
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.