Entrepreneur Stacks
Alina Sztoch (she/her)
CEO & Co-founder w Kubota
Ever wondered what powers the success of iconic Polish brand Kubota? Alina Sztoch, CEO of Kubota, reveals the tech behind the brand's thriving operations: 🚀 **Communication & Project Management**: Slack and Asana form the backbone, streamlining team collaboration, influencer partnerships, and marketing campaigns. 📊 **Operational Essentials**: Excel and Google Drive, though seemingly basic, drive strategic decisions—from inventory management to budget tracking. ✨ **Content Creation & Innovation**: ChatGPT and Perplexity.ai keep creativity flowing, enabling fresh, engaging content and effective social campaigns. 🛒 **E-commerce & CRM**: Baselinker and HubSpot optimize sales and customer interactions, ensuring Kubota remains responsive and competitive. Daily essentials also include Word, with occasional creative boosts from Figma and Adobe Suite. Simple tools, extraordinary results—Kubota’s recipe for success.
Alex Lieberman
Cofounder @ Morning Brew & storyarb
Hola - If you’re here, you’re probably a builder, like me. I built Morning Brew from senior year of college until we sold the business in 2020. And now, I’m building a variety of businesses in different spaces & different stages. With all of these businesses, I’ve had the opportunity to test a TON of different products & services, ultimately landing on a core stack that serves as my business operating system. I want to share that list with you so you don’t have to go through the same startup stack search, I’ve spent the last 10 years refining. Finally, a disclaimer. If you sign up for anything in my stack, I may get paid. But with that comes two promises. Every recommendation is a software or service that I’m actively using today I deeply believe in what I’m recommending. My reputation matters more to me than the money I get from these companies, so if I didn’t think you’d love the products, I wouldn’t tell you to look into them.
Top software picks in Entrepreneur
See which celebrities are using it. (Showing only tools from Entrepreneur stacks)

Slack is a communication platform designed to streamline teamwork. It offers real-time messaging, file sharing, and searchable archives of conversations, all in one place. Slack integrates with numerous other business applications to centralize workflows. It suits companies of all sizes seeking to improve collaboration and internal communication.
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HubSpot CMS Hub is a website building and content management platform designed for growing businesses. It allows marketing teams to easily create, personalize, and track website content without needing extensive technical knowledge. Its key strength lies in its seamless integration with HubSpot's CRM platform, providing a unified view of customer interactions to inform marketing strategies and personalize website experiences. This makes it especially valuable for mid-sized companies in the US looking to streamline their marketing and sales efforts.
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Fuelfinance is financial management software designed for startups. It offers tools that automate financial tasks such as bookkeeping, generating profit and loss statements, and creating financial forecasts. This allows management teams to base their decisions on reliable data rather than manual spreadsheets. Fuelfinance starts at $1199 per month.
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Microsoft Word is a versatile word processing software that enables you to create professional documents. It offers a range of features including spelling and grammar checkers, formatting tools, and seamless integration with other Microsoft Office applications. Accessible on various devices, Word allows you to work on documents from anywhere, making it a practical solution for individuals and businesses of all sizes.
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Base.com (formerly BaseLinker) is an e-commerce management platform for online retailers of all sizes. It centralizes multi-channel selling by connecting to marketplaces like Amazon, Etsy, and eBay, along with online stores, shipping carriers, and accounting systems. Base.com helps automate listing products, managing orders, syncing inventory and pricing, and streamlining shipping processes. It features tools to manage product data, automate workflows, and improve order fulfillment efficiency. A 14-day free trial is available.
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Zoom Workplace is an all-in-one platform designed to streamline communication and boost productivity for modern teams. It combines video conferencing, chat, phone, email, calendar, and AI-powered features like meeting summaries and message composition. Collaboration tools like whiteboarding, note-taking, and task management are also included. Additionally, Zoom Workplace offers solutions for hybrid work environments, such as desk reservations, visitor management, and digital signage.
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Otter is a restaurant management system designed to simplify operations and boost revenue. It combines online orders from various delivery services, manages in-house sales, and provides tools for tracking sales, analyzing performance, and even marketing. Otter aims to be a comprehensive platform for restaurants to manage their entire business, from taking orders to understanding customer trends.
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ChatGPT is an AI chatbot that gives you instant answers and helps with creative tasks like writing emails or generating ideas. Think of it like a super-smart assistant who can understand your questions and provide helpful information or even craft different kinds of text for you. ChatGPT is made by OpenAI and can be used by anyone, from individuals to entire companies.
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Webflow is a website design platform that allows both technical and non-technical users to build professional, custom websites without needing to write code. It provides a visual interface to design page layouts, add content, and create animations and interactions. Webflow also offers hosting, content management, and marketing tools, making it a comprehensive solution for businesses to create and manage their online presence. It's used by companies of all sizes, from small businesses to large enterprises.
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Google Workspace is a suite of online productivity and collaboration tools for businesses of all sizes. It includes popular apps like Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet and more. Google Workspace aims to provide a seamless and integrated experience for communication, document creation, file storage, and team collaboration, all accessible from any device with an internet connection. It stands out with its user-friendly interface and strong collaboration features.
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Beehiiv is a newsletter platform designed for creating, growing, and monetizing newsletters. It offers a range of tools including design and editing capabilities, website building features, and monetization options. Beehiiv aims to provide a user-friendly platform for businesses and individuals looking to establish and grow their online audience through email marketing.
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Adobe Creative Cloud is a comprehensive suite of over 20 desktop and mobile apps for photography, design, video, and more. It offers industry-standard software like Photoshop, Premiere Pro, Illustrator, and Acrobat, along with cloud storage and collaboration tools. Creative Cloud caters to individuals, businesses, and students, providing different plans to fit specific needs. It's known for its powerful features, regular updates, and seamless integration between applications.
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Mercury is a financial technology company offering banking and financial management tools specifically designed for startups. It provides FDIC-insured checking and savings accounts, credit cards, expense management, and integrations with accounting software. Mercury aims to simplify financial operations, offering a single platform for managing banking, expenses, invoicing, and bill payments. While not a bank itself, Mercury partners with established banks to provide these services.
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Perplexity is an AI-powered search engine that aims to provide direct answers to your questions, going beyond simply providing links. It presents its findings alongside source citations, allowing for quick fact-checking and exploration of related topics. While geared towards general information retrieval, its capacity for research and concise answers may prove useful for professionals seeking efficient information gathering.
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Ramp is an all-in-one finance software designed for mid-sized to large businesses, particularly those in fast-growing sectors. It combines corporate cards, expense management, bill payments, and accounting automation into a single platform. Ramp aims to save businesses time and money by automating tasks, enforcing spending policies, and providing insights into company spending. It integrates with popular accounting systems and promises to simplify financial operations, making them more efficient and transparent.
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Figma is an online design platform that helps teams design and build digital products. It allows for real-time collaboration between designers, developers and others, making it easier to create and test designs, gather feedback, and ensure everyone is working from the same information. Figma streamlines the design process, from wireframing and prototyping to handing off designs to developers. It's used by various sizes and types of companies for web design, app design, and more.
Read moreAn AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.